Christmas Arrives Early As Peppermint Bark Moose Tracks® Ice Cream Announced As New Flavor For This Holiday Season

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Aug 12, 2014, 12:33 ET

WAYLAND, Mich., Aug. 12, 2014 /PRNewswire/ -- Slide the candy canes aside this year as West Michigan-based Denali Flavors, developers of the legendary Moose Tracks flavor of ice cream, has unveiled its first-ever holiday- season variety of ice cream. Based off the popular holiday treat consisting of white chocolate, dark chocolate and peppermint candy, Peppermint Bark Moose Tracks will be licensed and sold under a variety of dairy and grocery store brands across the nation beginning in November. Package size and pricing will vary by manufacturer.

Winter celebrations can start early this year as Peppermint Bark unveiled as new flavor of Moose Tracks(R) ice cream. Available across the U.S. later this year. (PRNewsFoto/Denali Flavors, Inc.)

The historical origin of peppermint bark candy varies depending on who you ask, but there is no doubt that this old holiday favorite has enjoyed a resurgence during the past several years. In fact, it's become a mainstream flavor found in everything from yogurt and coffee creamers to spirits such as vodka. And while confectioners have offered the traditional candy for years, Peppermint Bark Moose Tracks represents the first time peppermint bark has been paired with famous Moose Tracks fudge to be offered as a decadent ice cream treat.

Peppermint Bark Moose Tracks combines chunks of white chocolate peppermint bark with mint-flavored ice cream and piles of Moose Tracks Fudge to offer the ultimate holiday delight.

"We develop new flavor concepts each year for our dairy and retail partners to review, and this year our Peppermint Bark Moose Tracks has been a favorite," said Neal Glaeser, president of Denali Flavors. "The peppermint bark trend is happening in a big way right now, not just in confections but across the grocery store. In our case, the peppermint notes pair perfectly with Moose Tracks Fudge, and the result is one of the best-tasting mint flavored ice creams you'll ever try."

The Original Moose Tracks ice cream flavor was introduced in the mid-80's by husband and wife entrepreneurs Wally and June Blume. Since that time it has gone on to become one of the top-selling flavors of decadent ice cream in the country. Denali Flavors subsequently developed several versions of Moose Tracks® including Chocolate Moose Tracks®, Extreme! Moose Tracks®, Mint Moose Tracks®, Brownie Moose Tracks as well as other popular flavors such as Caramel Caribou®. Today, six of Denali's ice cream flavors are among the top 20% of decadent ice cream flavors sold in the U.S.

About Denali Flavors
Michigan-based Denali Flavors, Inc. is one of the leading inventors and marketers of specialty flavors for the ice cream industry, including its signature flavor, Moose Tracks®. Today, the product line consists of several versions of Moose Tracks® including Chocolate Moose Tracks®, Extreme! Moose Tracks®, Mint Moose Tracks®, Brownie Moose Tracks as well as other popular flavors such as Caramel Caribou®. Denali Flavors' sister company, Wis.-based Denali Ingredients, is a leading supplier of chocolate coatings, fudge sauces, powders, fruit variegates, stabilizers, extruded products, flakes and other ingredients for the dairy, ice cream, bakery and food service industries. For more information, please visit www.moosetracks.com or www.denaliingredients.com.

Photo - http://photos.prnewswire.com/prnh/20140812/135544

SOURCE Denali Flavors, Inc.