Chocolate Lover's Dream: Adora™, the First Calcium & Vitamin D Supplement in Rich Premium All-Natural Chocolate

MERIDEN, Conn., Sept. 15 /PRNewswire/ -- Americans are generally aware that calcium is important for bone heath, but the average woman is getting only about two-thirds of what they should.  Taking daily supplements can be a chore, but with the launch of the new Adora™ Calcium & Vitamin D Supplement in rich, premium, all-natural chocolate, women now have a tasty, indulgent treat to look forward to – and at only 30 calories per serving.  The proprietary Adora formula, developed by Thompson Brands, a renowned chocolatier with a legacy dating back to 1879, meets women's daily health needs while satiating chocolate cravings.

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"After a great deal of research, we have perfected the formula for a delicious tasting calcium and vitamin D supplement that is made from all-natural premium chocolate," said Gene Dunkin, CEO of Thompson Brands.  "This was not an easy task, considering the delicate balance between the calcium mineral's inherent chalkiness, the recommended daily dosage in each serving size, and the creamy texture and rich flavor we were trying to achieve."

"With the benefit of added calcium, vitamin D and magnesium, Adora offers delicious one-stop shopping to help fill in the nutrient shortfalls so common in many women's diets today.  And, it's great to be able to recommend a 30 calorie chocolate treat that's a win-win for taste and health," says registered dietitian Carolyn O'Neil, co-author of "The Dish on Eating Healthy and Being Fabulous!"

Each indulgent chocolate Adora disk provides up to 50 percent of the daily value of calcium plus vitamin D3 and magnesium for optimal absorption, supporting total body health through a variety of life stages:

• Osteoporosis – 44 million Americans, 80 percent of whom are female, are affected by this brittle bone disease.  Incorporating calcium, which makes up the majority of bone tissue, and vitamin D, which helps the body absorb calcium, into a diet is one of the best ways to prevent osteoporosis.
• Pregnancy – Calcium is the main component of a growing baby's tiny bones.  It is important for women to meet their daily calcium needs when pregnant and breastfeeding, or else the calcium required to support the baby will be pulled from the mother's bones and result in bone loss.
• Menopause – Rapid bone loss is a side effect of menopause due to a change in hormone balance, specifically the reduction of estrogen production.  Calcium taken by women – both young and old – can help bolster bone mass and minimize the loss of bone over time.  It's never too late to start taking calcium regularly.
• PMS & Menstrual Cramps – Calcium is an essential component of muscle contraction and, without it, muscles cramp more easily.  While calcium can help menstrual cramping, one of the best source of the mineral - dairy foods - may actually cause more menstrual pain.  A calcium supplement can help women meet their calcium needs while also alleviating other PMS symptoms.

Adora Calcium & Vitamin D Supplement is available in creamy milk chocolate and rich dark chocolate and can be found nationally at CVS/pharmacy stores, Whole Foods and other fine retailers for the suggested retail price of $7.99 - $9.99.

For more information about Adora Calcium & Vitamin D Supplement, visit www.adoracalcium.com

About Adora

Adora Calcium & Vitamin D Supplement in rich, premium, all-natural chocolate is produced by Thompson Brands, a chocolate company that has been renown for great tasting quality chocolates since 1879.  While other calcium supplements are produced by pharmaceutical companies specializing in everything from bandages to baby powder, Thompson's specialty is great taste plus something more.  Thompson's process for manufacturing Adora Calcium & Vitamin D Supplements meets the utmost quality control and standards and is regulated by the U.S. Federal Drug Administration (FDA).  The high quality calcium carbonate, vitamin D3, and magnesium all meet United States Pharmacopeia (USP) standards.  Adora is a trademark of Thompson Brands.  Visit www.adoracalcium.com for more information.

SOURCE Adora