China Corn Harvester Industry Research Report 2011-2016

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http://www.reportlinker.com/p0803165/China-Corn-Harvester-Industry-Research-Report-2011-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Machine_T

Summary

Based on the information and data from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, China State Statistic Bureau, National Business Information Center, China Corn Harvester Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China corn harvester industry, the development, the import and export, the operation of those big players in China, competition, investment risk, industry policies and regulation and so on.

We collected various data and made lots of analysis on the corn harvester market, it also contains the investment return, challenge the enterprises faced and the strategy they made. It is a good study for the corn harvester enterprises and investors who have interest on the industry to fully understand the industry development, the market operation in China, and to make correct competition strategy and investment plan.

SECTION I ANALYSIS OF CORN HARVESTER INDUSTRY AND ITS ATTRIBUTE 13I. DEFINITION OF THE INDUSTRY 13II. WORKING PRINCIPLE 13III. CLASSIFICATION OF PRODUCTS IN THE INDUSTRY 13IV. INDUSTRY CYCLE 14SECTION II ECONOMIC DEVELOPMENT ENVIRONMENT 16I. ANALYSIS OF GDP HISTORICAL CHANGES 16II. ANALYSIS OF HISTORICAL CHANGES OF FIXED ASSETS INVESTMENT 18III. FORECAST AND ANALYSIS OF CHINA'S ECONOMIC DEVELOPMENT IN 2012 23SECTION IV SOCIAL DEVELOPMENT ENVIRONMENT 26I. CHINESE POPULATION SIZE 26II. AGE STRUCTURE 27III. EDUCATION BACKGROUND STRUCTURE 27IV. REGIONAL STRUCTURE 28V. CONSUMPTION CONCEPT 28CHAPTER V ENVIRONMENT FOR INVESTMENT AND FINANCING 30I. FINANCIAL OPENNESS 30II. FINANCE POLICIES 30IV. FOREIGN EXCHANGE POLICY 31V. BANK CREDIT POLICY 31VI. FINANCING POLICY OF EQUITY AND BONDS 33

CHAPTER II ANALYSIS OF PRODUCTION STATUS OF CHINA'S CORN HARVESTER 35

SECTION I OVERALL SIZE OF CORN HARVESTER INDUSTRY 35SECTION II OVERVIEW OF PRODUCTION CAPACITY OF CORN HARVESTER 35I. ANALYSIS OF ANNUAL PRODUCTION CAPACITY FROM 2008 TO 2011 35II. PREDICTION OF PRODUCTION CAPACITY FROM 2012 TO 2016 36SECTION III OVERVIEW OF CORN HARVESTER MARKET CAPACITY 37I. ANALYSIS OF MARKET CAPACITY FROM 2008 TO 2011 37II. INVESTIGATION ON CAPACITY CONFIGURATION AND CAPACITY UTILIZATION 38III. FORECAST OF MARKET CAPACITY FROM 2012 TO 2016 39SECTION IV ANALYSIS OF LIFE CYCLE OF CORN HARVESTER INDUSTRY 39SECTION V MARKET SUPPLY AND DEMAND CONDITION OF CORN HARVESTER INDUSTRY 40

CHAPTER III ANALYSIS OF CHINESE MARKET IN 2011 41

SECTION I OVERALL MARKET SIZE IN CHINA 41I. SIZE OF GROSS 41II. GROWTH SPEED 41III. MARKET SITUATION OF EACH QUARTER 42SECTION II ANALYSIS OF RAW MATERIAL MARKET 43SECTION III ANALYSIS OF MARKET STRUCTURE 44I. MARKET STRUCTURE OF PRODUCT 44II. MARKET STRUCTURE OF BRAND 44III. REGIONAL MARKET STRUCTURE 45IV. MARKET STRUCTURE OF CHANNEL 45(I) SALES METHOD OF CORN HARVESTER ENTERPRISES 45(II) FACTORS AFFECTING THE CHANNEL MARKETING STRATEGY OF CORN HARVESTER ENTERPRISES AND SELECTION OF CHANNEL MARKETING STRATEGY 47

CHAPTER IV MONITORING AND ANALYSIS OF SUPPLY AND DEMAND OF CHINA'S

CORN HARVESTER MARKET IN 2011 49

SECTION I DEMAND ANALYSIS 49SECTION II SUPPLY ANALYSIS 49SECTION III ANALYSIS OF MARKET FEATURES 50

CHAPTER V COMPETITION PATTERN OF CHINA'S CORN HARVESTER MARKET AND EVALUATION OF MANUFACTURER'S MARKET COMPETITIVENESS IN 2011 52

SECTION I ANALYSIS OF COMPETITION PATTERN 52SECTION II EVALUATION OF MARKET COMPETITIVENESS OF MAIN MANUFACTURERS 52I. PRODUCT COMPETITIVENESS 52II. PRICE COMPETITIVENESS 52III. CHANNEL COMPETITIVENESS 52IV. BRAND COMPETITIVENESS 53

CHAPTER VI ANALYSIS OF DEMAND AND SUPPLY OF CHINA'S CORN HARVESTER INDUSTRY 54

SECTION I ANALYSIS OF MARKET DEMAND AND SUPPLY OF CORN HARVESTER INDUSTRY 54SECTION II ANALYSIS OF SUPPLY ABILITY OF CORN HARVESTER INDUSTRY 54SECTION III EXPORT AND IMPORT TRADE ANALYSIS OF CORN HARVESTER INDUSTRY 55I. PRODUCT DEMAND TREND IN THE DOMESTIC AND FOREIGN MARKETS 55II. COMPARATIVE ADVANTAGES OF DOMESTIC AND FOREIGN PRODUCTS 55

CHAPTER VII PERFORMANCE ANALYSIS OF COMPETITION OF CORN HARVESTER INDUSTRY 56

SECTION I ANALYSIS OF OVERALL BENEFIT IN CORN HARVESTER INDUSTRY 56SECTION II ANALYSIS ON CONCENTRATION DEGREE OF CHINESE CORN HARVESTER INDUSTRY 56SECTION III PERFORMANCE ANALYSIS OF ENTERPRISES UNDER DIFFERENT OWNERSHIP SYSTEMS IN CORN HARVESTER INDUSTRY 57SECTION IV PERFORMANCE ANALYSIS OF ENTERPRISES WITH DIFFERENT SCALES IN CORN HARVESTER INDUSTRY 57SECTION V ANALYSIS ON DISTRIBUTION SYSTEM OF CORN HARVESTER MARKET 57I. ANALYSIS OF SALES CHANNEL MODES 57II. SELECTION OF BEST PRODUCT SALES CHANNEL 58

CHAPTER VIII DEVELOPMENT FORECAST OF CORN HARVESTER MARKET IN 2010 59

SECTION I PREDICTION ON DEVELOPING PROSPECTS OF INTERNATIONAL MARKET 59I. FORECAST OF ECONOMIC GROWTH AND DEMAND FROM 2012 TO 2015 59SECTION II. FORECAST OF TOTAL INDUSTRY OUTPUT FROM 2010 TO 2016 59SECTION III. PREDICTION ON THE MEDIUM-TERM AND LONG-TERM MARKET DEVELOPMENT STRATEGIES IN CHINA 601. ADVICE ON STRATEGY 602. ADVICE ON FINANCIAL STRATEGY 61SECTION IV PROSPECT FOR CHINESE RESOURCES ALLOCATION 62

CHAPTER IX ANALYSIS ON CHINESE CORN HARVESTER INDUSTRY INVESTMENT AND FINANCING 64

SECTION I CONDITION ABOUT THE ENTRY OF FOREIGN CAPITAL INTO CHINESE CORN HARVESTER INDUSTRY 64SECTION II COOPERATION, MERGER AND ACQUISITION OF CHINESE CORN HARVESTER INDUSTRY 64SECTION III ANALYSIS ON INVESTMENT SYSTEM OF CHINESE CORN HARVESTER INDUSTRY 65SECTION IV ANALYSIS ON THE CAPITAL MARKET FINANCING OF CHINESE CORN HARVESTER INDUSTRY 67

CHAPTER X INVESTMENT STRATEGY OF CORN HARVESTER INDUSTRY 68

SECTION I PRODUCT POSITIONING STRATEGY 68I. MARKET SEGMENTATION STRATEGY 68II. SELECTION OF TARGET MARKET 68SECTION II PRODUCT DEVELOPMENT STRATEGY 70I. FOCUS ON PRODUCT QUALITY 70II. ENHANCEMENT OF DIVERSIFIED PRODUCT DEVELOPMENT 70SECTION III STRATEGY OF SALES CHANNEL 71I. CLASSIFICATION OF SALES MODE 71SECTION III STRATEGY OF SALES CHANNEL 71I. CLASSIFICATION OF SALES MODE 71II. RECOMMENDATION FOR MARKET INVESTMENT 72SECTION IV STRATEGY OF BRAND OPERATION 72I. OPERATION MODE OF DIFFERENT BRANDS 72II. HOW TO DEVELOP A BRAND 74SECTION V SERVICE STRATEGY 75

CHAPTER XI ANALYSIS OF KEY ENTERPRISES IN 77

CHINESE CORN HARVESTER INDUSTRY 77SECTION I XINJIANG MACHINERY RESEARCH INSTITUTE CO., LTD. 77I. OVERVIEW 77II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 77(I)ANALYSIS OF DEBT PAYING ABILITY OF THE ENTERPRISE 77(II) ANALYSIS OF OPERATING CAPACITY OF ENTERPRISE 79III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 82SECTION II LUOYANG ZHONGSHOU MACHINERY EQUIPMENT CO., LTD. 83I. COMPANY PROFILE 83(I)ANALYSIS OF DEBT PAYING ABILITY OF THE ENTERPRISE 84(II) ANALYSIS OF OPERATING CAPACITY OF ENTERPRISE 86III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 88TABLE: CHANGE OF SALES GROSS PROFIT MARGIN OF LUOYANG ZHONGSHOU MACHINERY EQUIPMENT CO., LTD. IN RECENT 4 YEARS 88SECTION III JOHN DEERE 89I. OVERVIEW 89(I)ANALYSIS OF DEBT PAYING ABILITY OF THE ENTERPRISE 90(II) ANALYSIS OF OPERATING CAPACITY OF ENTERPRISE 92III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 95SECTION IV SHANDONG JINYI MACHINERY MANUFACTURING CO., LTD. 96I. OVERVIEW 96THE LEADING PRODUCTS OF THE COMPANY ARE COMBINE HARVESTERS OF THREE SERIES OF WHEAT, CORN AND RICE AND WALKING TRACTORS OF DIFFERENT MODELS. THE SELF-PROPELLED WHEAT COMBINE HARVESTERS OF "CHUNYU FENGSHOUWANG" AND "CHUNYU JINMAIKE" SERIES ARE AWARDED THE TITLE OF "SHANDONG BRAND PRODUCT" AND "AGRICULTURAL PRODUCTS WHICH LET FARMERS SATISFIED" FOR THEIR PERFORMANCE OF "BEING CLEAN, HIGHLY EFFICIENT AND FREE FROM GRAIN LEAKAGE"; THE TECHNOLOGY LEVEL OF SELF-PROPELLED CORN COMBINE HARVESTERS OF THREE AND FOUR LINES OF "CHUNYU" IS A DOMESTIC ADVANCED LEVEL; THE WALKING TRACTOR OF "CHUNYU" SERIES IS AWARDED THE TITLE OF "SHANDONG BRAND PRODUCT" AND "FARMERS' FAVORITE TRACTOR BRAND". 97II. ANALYSIS OF BUSINESS STATE FROM 2009 TO 2011 97(I)ANALYSIS OF DEBT PAYING ABILITY OF THE ENTERPRISE 97(II) ANALYSIS OF OPERATING CAPACITY OF ENTERPRISE 99III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 102TABLE: CHANGE OF SALES GROSS PROFIT MARGIN OF SHANDONG JINYI MACHINERY MANUFACTURING CO., LTD. IN RECENT 4 YEARS 102SECTION V JIAMUSI JIALIAN HARVESTER CO., LTD. 103I. OVERVIEW 103(I)ANALYSIS OF DEBT PAYING ABILITY OF THE ENTERPRISE 103(II) ANALYSIS OF OPERATING CAPACITY OF ENTERPRISE 105III. MAIN BUSINESS DATA INDICATOR FROM 2009 TO 2011 108

CHAPTER XII ANALYSIS ON INVESTMENT IN CORN HARVESTER IN CHINA IN 2010 110

SECTION I INVESTMENT ENVIRONMENT 110I. ANALYSIS OF RESOURCE ENVIRONMENT 110II. ANALYSIS ON MARKET COMPETITION 110III ANALYSIS ON POLICY ENVIRONMENT 111SECTION II ANALYSIS ON INVESTMENT OPPORTUNITY 111SECTION III. INVESTMENT RISK AND COUNTERMEASURE ANALYSIS 111SECTION IV PROSPECTS OF INVESTMENT AND DEVELOPMENT 112I. DEVELOPMENT TREND IN MARKET SUPPLY AND DEMAND 112II. OUTLOOK OF FUTURE DEVELOPMENT 112

CHAPTER XIII ANALYSIS OF THE TREND OF CORN HARVESTER RELATED INDUSTRY IN 2010 114

SECTION I ANALYSIS OF THE INFLUENCE FROM THE UPSTREAM INDUSTRY 114SECTION II ANALYSIS OF THE INFLUENCE FROM THE DOWNSTREAM INDUSTRY 114

CHAPTER XIV ANALYSIS OF THE GROWING ABILITY AND STABILITY OF CORN HARVESTER INDUSTRY 116

SECTION I LIFE CYCLE ANALYSIS OF CORN HARVESTER INDUSTRY 116SECTION II ANALYSIS OF THE GROWTH AND FLUCTUATION OF CORN HARVESTER INDUSTRY 116SECTION III ANALYSIS OF THE CONCENTRATION OF CORN HARVESTER INDUSTRY 116CHAPTER XV ANALYSIS ON RISK TEND IN CORN HARVESTER INDUSTRY AND COUNTERMEASURE 117SECTION I RISK ANALYSIS OF CORN HARVESTER INDUSTRY 117I. RISKS OF MARKET COMPETITION 117II. ANALYSIS OF PRESSURE RISK OF RAW MATERIALS 117III. ANALYSIS ON TECHNICAL RISKS 118IV. RISKS OF POLICY AND SYSTEM 118V. RISK IN ENTRANCE AND WITHDRAWAL 118SECTION II ANALYSIS OF INVESTMENT RISK AND CONTROL STRATEGY IN CORN HARVESTER INDUSTRY 118I. MARKET RISKS AND CONTROL STRATEGIES OF CORN HARVESTER INDUSTRY FROM 2010 TO 2016 118I. POLICY RISKS AND CONTROL STRATEGIES OF CORN HARVESTER INDUSTRY FROM 2010 TO 2016 119III. OPERATION RISKS AND CONTROL STRATEGIES OF CORN HARVESTER INDUSTRY FROM 2010 TO 2016 119IV. HORIZONTAL COMPETITION RISKS AND CONTROL STRATEGIES OF CORN HARVESTER INDUSTRY FROM 2010 TO 2016 119V. OTHER RISKS AND CONTROL STRATEGIES OF CORN HARVESTER INDUSTRY FROM 2010 TO 2016 120VI. OPINIONS OF EXPERTS 120CHAPTER XVI RISK OF INVESTMENT IN CORN HARVESTER INDUSTRY 122SECTION I MACRO-CONTROL RISK IN CORN HARVESTER INDUSTRY 122SECTION II INDUSTRIAL COMPETITION RISK IN CORN HARVESTER INDUSTRY 122SECTION III RISK OF SUPPLY AND DEMAND FLUCTUATION OF CORN HARVESTER INDUSTRY 123SECTION IV RISK IN TECHNICAL INNOVATION OF CORN HARVESTER INDUSTRY 123SECTION V. RISK IN OPERATION MANAGEMENT OF CORN HARVESTER INDUSTRY 123

CHAPTER XVII RESEARCH AND ANALYSIS OF DEVELOPMENT TREND OF CORN HARVESTER INDUSTRY IN CHINA FROM 2011 TO 2016 125

SECTION I FORECAST OF INTERNATIONAL MARKET OF CORN HARVESTER INDUSTRY FROM 2011 TO 2016 125I. FORECAST OF PRODUCTION CAPACITY OF CORN HARVESTER INDUSTRY 125II. PROSPECTS OF MARKET DEMAND IN CORN HARVESTER INDUSTRY 125SECTION II DEVELOPMENT TREND OF CORN HARVESTER INDUSTRY IN CHINA 126I. PREDICTION ON PRODUCT DEVELOPMENT TREND 126II. TECHNOLOGY DEVELOPMENT TREND 127SECTION III FORECAST OF CHINESE MARKET OF CORN HARVESTER INDUSTRY FROM 2011 TO 2016 127SOURCES: RELEVANT ECONOMIC MODELS PREDICTION 127

CHAPTER XVIII ANALYSIS AND RESEARCH ON INVESTMENT OPPORTUNITY IN CORN HARVESTER INDUSTRY 129

SECTION I INVESTMENT OPPORTUNITY OF MAIN REGIONS FOR CORN HARVESTER INDUSTRY FROM 2011 TO 2016 129SECTION II INVESTMENT OPPORTUNITY IN EXPORT MARKET IN CORN HARVESTER INDUSTRY FROM 2011 TO 2016 129SECTION III DIVERSIFIED INVESTMENT OPPORTUNITY FOR CORN HARVESTER ENTERPRISES FROM 2011 TO 2016 129

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