CHI Announces Partnership with Actress and Pop Star Zendaya Coleman

HOUSTON, Sept. 22, 2015 /PRNewswire/ -- CHI, the global leaders in ceramic hair tools and premier hair care, are thrilled to reveal their first ever celebrity ambassador – actress, singer and pop-star sensation Zendaya.

CHI is collaborating with the talented entertainer to bring to life the brand's expansive hair care, styling and tool collection. Zendaya, who is known for constantly evolving her look, is a savvy choice for the brand as she offers a fresh point-of-view surrounding the importance of hair protection while finding your personal style. CHI will partner with Zendaya on a number of initiatives including an ad and marketing campaign inspired by her trend-setting looks, social media integrations, and in-store and red carpet events.

"Zendaya is youthful, edgy and energetic. Her dynamic and versatile style makes her the perfect partner for CHI. She has quickly become a star to follow on social media and connects well to her younger fans who are always curious what trend she is going to set next. She's not afraid to take risks and our products give her the versatility to create these ever-changing looks while taking care of her hair," says Basim Shami, CEO and Owner of CHI and CEO of Farouk Systems, Inc.

"Everyone should be able to enjoy experimenting with their hair. Unfortunately, we all run into the same issue - heat damage. I've definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I'm excited to be able to share my healthy hair journey and help people learn how to find their style," says Zendaya.

The "Zendaya x CHI" campaign officially kicks off later this month on social media, with an extensive print ad campaign launching in Spring 2016. The partnership will highlight Zendaya's must-have products to recreate her favorite looks including the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, Styling Line Extension Collection and Argan Oil Collection.

CHI products and tools are available through professional distributors, fine retailers and professional salons worldwide.

To learn more about the "Zendaya x CHI" campaign and hear about her favorite CHI tools and products, be sure to follow CHI on social media.

Facebook.com/CHIHaircare
Twitter and Instagram: @CHIHaircare

About CHI: CHI was founded in 2000 by owner of Farouk Systems, Inc., Farouk Shami, who invented the first ceramic hairstyling iron and introduced it to the professional beauty market under the new CHI brand. CHI now offers a full range of professional quality hair tools and hair care products that are all formulated with Cationic Hydration Interlink.

SOURCE CHI

Related Links

http://farouk.com/chi

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