Chevrolet and USAA Provided $24 Million in New Car Discounts to Military Families in 2009

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May 27, 2010, 12:01 ET

DETROIT, May 27 /PRNewswire/ -- Chevrolet and USAA, a financial services provider for the military community, provided more than 21,000 discounts, for a total value of $24 million, to help U.S. troops and their families purchase a new Chevrolet in 2009. The result contributes to the industry's best military discount program: the USAA and General Motors joint discount program offers the largest selection of vehicles and family-member eligibility of any car company.

"We are committed to offering military professionals and their family members the best value in the industry," said Mark Degnan, General Motors director of Local Advertising and Marketing. "Personally, with a brother and a nephew in active duty in Iraq, I am proud to work for a company that recognizes service in the Armed Forces."

"At USAA, we are focused on helping members of the military community make informed financial decisions, including the car buying process," said Steve Thompson, assistant vice president, product management, USAA. "We are pleased we can help members save money through our exclusive discount offer for GM brands, including Chevrolet."

Except for the $106,880 Corvette ZR1, every 2010 Chevrolet vehicle is eligible for both a GM Military Discount and an additional discount for USAA members. In most cases, the military affiliation discount can be combined with incentives available to the general public.

The GM Military Discount is offered to all active and Reserve members – and their spouses – of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. Discounts typically range between $500 and $4,000 off MSRP, the suggested retail price of the vehicle purchased. In 2009, Chevrolet supported more than 5,000 customers through the GM Military Discount program, for a cumulative value of more than $12 million.

The USAA discount for GM vehicles provides members an additional $750 discount per vehicle. In 2009, more than 15,500 USAA members took advantage of the discount to purchase a new Chevrolet, for a total value of almost $12 million. USAA also offers an additional $250 discount to members replacing a vehicle that has been declared a total loss by USAA insurance.

Below is an example of the military affiliation discounts that are available:


	Chevrolet Camaro 1LT (with optional equipment)	Chevrolet Equinox LTZ	Silverado Crew Cab LTZ 2WD
MSRP*	$ 26,530.00	$ 28,965.00	$ 39,670.00
GM Military Price	$ 25,844.88	$ 28,058.00	$ 37,561.01
USAA discount	$ 750.00	$ 750.00	$ 750.00
Price paid	$ 25,094.88	$ 27,309.23	$ 36,811.01
Total value	$ 1,435.12	$ 1,655.77	$ 2,858.99

* Tax, title, license, dealer fees and optional equipment extra

Military personnel can go to gmmilitarydiscount.com for more information, to apply for a discount code and to find the military price for the vehicle of their choice. More information about USAA's GM discount and comprehensive auto buying services is available at http://tiny.cc/khujd.

"The military program is a key part of our commitment to support the troops," says Degnan. "We appreciate the opportunity to do something for those that do so much for us."

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly" solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

About USAA

USAA provides insurance, banking, investment and retirement products and services to 7.4 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit USAA.com.

SOURCE General Motors