Chester Cheetah Enters Perfume Category With Launch Of Cheeteau, New Fragrance For Spring 2014

The Unexpected, Yet Undeniably Cheesy Scent Will be Available to Chester Cheetah Fans beginning April 1

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Mar 27, 2014, 07:05 ET

PLANO, Texas, March 27, 2014 /PRNewswire/ -- This spring, international socialite, media personality and Cheetos brand spokes-cheetah Chester Cheetah, triumphantly enters the perfume category with the introduction of Cheeteau, a prestige fragrance that celebrates the irreverent, intriguing and playful nature of the iconic feline with a scent bold enough to excite and delight. Cheeteau will be available beginning April 1 for a limited time.

Global icon Chester Cheetah unveils Cheeteau - a cheesy new fragrance reminiscent of the popular Cheetos snack, available for a limited time beginning April 1. Fans can find out how to get their paws on a bottle by visiting www.Cheeteau.com. (PRNewsFoto/Frito-Lay North America) (PRNewsFoto/FRITO-LAY NORTH AMERICA)

Distinctive yet timeless, playful yet refined, Cheeteau offers a frisky blend of bold notes bursting with sensual, cheesy aromas that unveil an enchanting bouquet reminiscent of the popular snack that catapulted this star to global fame.

"My fans are always telling me they love it when Cheetos dust lingers on their lips and fingers, keeping the deliciously cheesy scent around a little longer," said Chester Cheetah, official spokes-cheetah of the Cheetos brand. "So this spring, I've decided to bottle the iconic aroma so that the pleasure of Cheetos is never farther than a spray away."

To support the launch, Cheeteau will be part of an extensive marketing campaign including a digital video and print ad featuring Chester Cheetah. The campaign leverages Chester's presence as an iconic pop culture personality to spread the word of the fragrance. For more details on Cheeteau, follow @ChesterCheetah on Twitter, or visit cheeteau.com.

About Cheeteau

Cheeteau is the inaugural fragrance by famed Cheetos brand spokes-cheetah, Chester Cheetah. Inspired by the popular snack, the scent also boasts buttery notes, accents of sharp cheddar and a touch of lemon for balance, perfect for evening or day wear. Learn more about Cheeteau by visiting cheeteau.com.

Photo - http://photos.prnewswire.com/prnh/20140327/LA90790

SOURCE Frito-Lay North America