Charter Signs Sam Bradford to Quarterback New 'Hometown Superstar' Ads

Charter extends and expands Rams sponsorship

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Sep 06, 2011, 10:00 ET

ST. LOUIS, Sept. 6, 2011 /PRNewswire/ -- Charter Communications, Inc. (NASDAQ: CHTR) has chosen St. Louis Rams' quarterback Sam Bradford to star in its latest advertising campaign. Charter is the first large St. Louis company Mr. Bradford has contracted with to serve as spokesperson.

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Charter also recently inked an expanded sponsorship agreement with the St. Louis Rams. "There are significant similarities among our two organizations," said Michael Lovett, Charter President and CEO. "Both organizations are dedicated to delivering excellence in our home town of St. Louis and beyond. We're well positioned to take great strides this year as well, building on improvements already noted by our fans and customers across the nation."

Given the long-standing relationship between Charter and the Rams, second-year quarterback Bradford was a natural fit for Charter's "Hometown Superstar" campaign. Bradford along with other Charter customers and employees will be featured in the campaign, which kicks off September 6 on cable and broadcast networks, in print ads, online and via outdoor media.

"Sam's dedication, work ethic and leadership are inspiring, and we're thrilled to have a Rams standout – and Charter customer – support this effort," said Allan Samson, Senior Vice President, Marketing for Charter. "Sam's ability to stay focused during challenging times both on and off the field and the respect he shows passionate St. Louis fans are admirable. That kind of energy and dedication is what motivates the Charter team as well."

According to Bradford, starring in a Charter commercial was a new role for him, with a producer calling the plays. "It's something I couldn't have done if I didn't really enjoy my own experience as a Charter customer," he said.

It's a new and promising season for Sam Bradford and for Charter; both with talented teams. For Charter, "working hard to be St. Louis's next hometown superstar" means putting customers first, offering new and enhanced products, winning new fans and pleasing longtime supporters. And for Sam Bradford it means rising to the top. "I go into every game expecting us to win," Bradford said.

Rams' press conferences, interviews, studio shows and more will be conducted in the newly renamed Charter Studio at Rams Park in Earth City. Charter will also carry additional Rams-related programming On Demand, including player profiles, fan favorite, cheerleader footage, 87 area high school games of the week, and much more original content.

"Working as a company and as individuals, Charter has lent its support to the St. Louis area and to the Rams," said Bob Reif, Chief Marketing Officer of the Rams. "We look forward to continuing our strong partnership with a hometown company that is innovative in its field and quick to meet challenges. We appreciate Charter's commitment to St. Louis and to the Rams as we continue to build our brand both locally and nationally."

Earlier this month, Charter and NFL Network announced a new, long-term agreement for carriage of NFL Network. Charter, among the largest cable and Internet service providers in the country, will also offer customers the innovative NFL RedZone channel. NFL Network and NFL RedZone are available in high definition on Charter channels 710 and 711.

About Charter

Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.

SOURCE Charter Communications, Inc.