Charming Shoppes Launches Universal Shopping Cart for Its Ecommerce Websites

BENSALEM, Pa.,  Feb. 23 /PRNewswire-FirstCall/ -- Charming Shoppes, Inc. (Nasdaq: CHRS)  a leading multi-brand apparel retailer specializing in women's plus-size apparel today announced that it has rolled out a major ecommerce upgrade with the debut of a single check-out linking four Charming Shoppes websites: lanebryant.com, cacique.com, fashionbug.com, and catherines.com.  Free shipping is available for customers who choose to pick up their package at any of the Company's 2,100 store locations.  Shipping is also available to customer's homes for a flat $7 shipping rate.

"We're thrilled to offer our customers the ease and convenience of shopping our entire family of brands online with one universal check-out," said Jim Fogarty, President and CEO of Charming Shoppes, Inc. "This new functionality allows us to leverage the strength of our great brands while maintaining what is unique and compelling about each brand's identity."

"Over the past year we have completely rebuilt our web sites - all to make it easier for our customers to shop with us online. With a single express check-out linking all four apparel brands, free shipping for pickup at her local store, and a low flat rate for shipping multiple brands to her home, women will find shopping online with Lane Bryant®, Cacique®, Fashion Bug® and Catherines®  even easier. This is a package of online features that is unique in the women's apparel industry and has allowed us to provide a state-of-the-art shopping environment for our customers," added Bill Bass, President of Charming Direct.

Charming Shoppes operates more than 2,100 retail apparel stores in 48 states. The Charming Shoppes family of brands offers the latest styles in apparel, intimates, accessories, and footwear for women of all sizes. The company also operates the Figi's® Gifts in Good Taste catalog, specializing in holiday fare, gift-giving convenience, and exclusive and personalized items. For more information about Charming Shoppes and its brands, please visit charmingshoppes.com, lanebryant.com, cacique.com, fashionbug.com, catherines.com, and figis.com.  

SOURCE Charming Shoppes, Inc.

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