CESAR(R) Treats Honored as Pet Food of the Year for 2010!

FRANKLIN, Tenn., Feb. 5 /PRNewswire/ -- Product of the Year USA has announced its selection of CESAR® Treats as the Pet Food Category Winner for 2010.  Based on a survey of 60,329 people, Product of the Year awards provide a trustworthy resource for consumers who can rest assured that any product taking top honors was praised by thousands of voters nationwide.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100205/LA50682)

"We are honored that CESAR® Treats has been selected as the Pet Food category winner by Product Of The Year for 2010," said Ed Uebele, marketing director, CESAR® Treats.  "Being recognized as the top pet food product after having been on the market for a few of months is truly a tribute to our commitment to providing small dogs with the very best in quality dog treats."

"The Product of the Year seal is a true vote of confidence for today's consumer.  In our age of information and social networking, it's the only distinction that truly delivers the consumer vote to everyday shoppers," said Colleen Kelly, Managing Director of Product of the Year.

CESAR® Treats are specially designed for small dogs, with tasty gourmet flavors in one scrumptious little bite.  Featuring only seven calories each, these soft and chewy bite-size snacks are filled with flavor and love, and are available in three mouth-watering flavors.

Flavor selections include:

• Filet Mignon – a little bite goes a long way when you give your small dog the taste of the most-tender cut of beef there is!
• Grilled Chicken – moist and filled with off-the-grill flavor, your small dog will be looking forward to every opportunity to enjoy this treat.
• Prime Rib – every day feels like a special occasion with the delectable flavor of tender aged steak.  

CESAR® Treats offer small dogs a tasty and satisfying snack, while also allowing small dog owners to accessorize with packaging that resembles a stylish purse.  This new "must have" item provides every day indulgences for the small dogs we all adore.

Released in August of 2009, CESAR® Treats are available at local stores nationwide. For more information on CESAR® Brand, go to www.cesar.com.  

About CESAR® Canine Cuisine

CESAR® Canine Cuisine is an exceptional line of high-quality gourmet food for small dogs.  Individually prepared entrees are available in two textures, original pate and gourmet filets in sauce.  From filet mignon flavor to CESAR SUNRISE™ breakfast entrees, CESAR® Canine Cuisine features a variety of irresistible flavors and caters to the sophisticated tastes of small dogs.  New to the product line are CESAR® Treats, the award-winning Pet Food Product of the Year for 2010. CESAR® Treats are available in soft and chewy textures and a variety of flavors.    

About Mars Petcare U.S.

Mars Petcare U.S. is the U.S. petcare operations of Mars, Incorporated, one of the world's leading food manufacturers. Headquartered in Franklin, TN, Mars Petcare U.S. employs more than 3,000 associates in the United States, with 20 facilities nationwide and owns some of the world's favorite pet care brands, including PEDIGREE® Brand Food for Dogs, CESAR® Canine Cuisine, WHISKAS® Brand Food for Cats, and THE GOODLIFE RECIPE® Brand. In addition, Mars, Incorporated owns the portfolio of brands produced by ROYAL CANIN USA Inc., NUTRO Products, Inc. and GREENIES®.

®/™ Trademarks © Mars, Incorporated 2010

About Product of the Year:

Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 22 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Backed by the votes of 60,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.

SOURCE CESAR Canine Cuisine

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