CBS Films' 'The Back-up Plan' and the American Humane Association Team Up on Nationwide Pet Adoptions

LOS ANGELES, April 12 /PRNewswire-FirstCall/ -- In celebration of the upcoming release "The Back-up Plan," CBS Films (NYSE: CBS.A and CBS) announced today that it is teaming with the American Humane Association to host a nationwide pet adoption event.  "The Back-up Plan," a romantic comedy starring Jennifer Lopez and Alex O'Loughlin, will debut in US theaters on April 23, 2010.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100412/LA84973)

In the film, Zoe (Lopez) owns Hudson Mutts, a hip Greenwich Village pet boutique that caters to pet adoptions and environmentally friendly, healthy pet care. Her decision to create a socially conscious pet store was inspired by her dog Nuts – a featured character in the film.

CBS Films and American Humane are working with a targeted American Humane member shelter in each of the 12 selected markets to organize the pet adoption events.  Details specific to each market are listed below.  Promotional items tied to the film, including advance screening passes, will be distributed to attendees.

*Times will vary by market.  Please contact local shelters for further details.

The film is directed by Alan Poul ("Swingtown," "Six Feet Under") from a screenplay written by Kate Angelo ("Will & Grace," "What About Brian"). Todd Black, Jason Blumenthal and Steve Tisch ("The Pursuit of Happyness," "The Taking of Pelham 123")  are producing through their Escape Artists banner.  Rodney Liber and David Bloomfield are executive producers.

About CBS Films

CBS Films, established in 2007, plans to produce four to six movies a year spanning all genres, with production budgets up to around $50 million per film. 

CBS Films is currently in post-production on the edgy teen romance Beastly which is set to debut in theaters on July 30, 2010.  The film stars Vanessa Hudgens and Alex Pettyfer, and is written and directed by Daniel Barnz.  Beastly is based on the Alex Flinn novel of the same name.  The studio is in production on the revenge thriller Faster, a co-production with Sony Pictures Worldwide Acquisitions Group, starring Dwayne Johnson, Billy Bob Thornton and newcomer Oliver Jackson-Cohen.  The film, which started production in February 2010, is directed by George Tillman, Jr. from a screenplay by Tony and Joe Gayton.  The company's development slate includes Consent To Kill, an action-thriller based on the Mitch Rapp character from the best-selling Vince Flynn novels; the romantic thriller The Eternals written by Chris Hauty and directed by Jeff Wadlow; The Station, a thriller set against the International Space Station and based on a popular Boom! Studios comic book series; a remake of My Fair Lady, based on the classic musical by Alan Jay Lerner and Frederick Loewe, which is being co-developed with Columbia Pictures; and an action-adventure feature adaptation of the long-running TV show "Gunsmoke". For more information, log on to www.cbsfilms.com.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW — a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime Networks and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Television Studios, CBS Studios International and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment) and motion pictures (CBS Films).  For more information, log on to www.cbscorporation.com.

SOURCE CBS Films

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