Causemo's Platform for Nonprofits Integrates Apple Pay
BOSTON, Dec. 14, 2016 /PRNewswire/ -- Causemo today announced the integration of Apple Pay into its technology platform, which enables nonprofit organizations to acquire, cultivate and retain donors.
Similar to using Apple Pay to buy goods and services, users can now donate without entering their billing, shipping, or contact details. Causemo's platform will automatically detect whether a user is on an Apple Pay enabled device and if so, present Apple Pay as the default payment option for that individual.
"We're making it incredibly easy to give back with Apple Pay," Apple Vice President of Apple Pay Jennifer Bailey said in a statement on November 14, 2016. "Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve."
Causemo's implementation of Apple Pay gives donors the ability to give with just the touch of their finger. On mobile, that means donors can use TouchID, Apple's biometric fingerprint authentication technology. On the web, users click the Apple Pay donate button in Safari, then can confirm their payment via their iPhone or Apple Watch.
"Given the fact that online stores supporting Apple Pay on the web have seen an increase in checkout conversion rate of up to double on mobile, as well as being able to check out up to 60 percent faster with Apple Pay, we worked very hard to integrate this new technology into our platform as soon as it became available," said Jeff Habib, CEO of Causemo. "Our job is to make the giving experience as simple as possible for donors to support their causes. Our job is also to make the donation processing experience as efficient as possible for our clients."
ABOUT CAUSEMO:
Causemo Inc. is a technology company located in Boston, MA which specializes in the acquisition, retention, and growth of new donors through a simple online platform. Our main goal is to help nonprofit organizations of all types acquire donors faster and easier than ever before.
For more information, please contact Zeb Couch at [email protected], or at 844-CAUSEMO.
SOURCE Causemo Inc.
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