Casio G-SHOCK Updates iPhone Compatible G'Mix Series

Three new colorways arrive to brighten up the winter season

News provided by

Jan 05, 2015, 07:09 ET

DOVER, N.J., Jan. 5, 2015 /PRNewswire/ -- Casio America, Inc. is proud to announce three new colorways of the music-focused G'Mix timepiece for February 2015.

The G-SHOCK G'Mix Rotary Switch BLE GBA400 is designed with a rotary switch that enhances the music listening experience. The GBA-400 watch offers a variety of ways to enjoy music by pairing with a smartphone^*1, such as setting audio controls, adding live effects that simulate concert sound and identifying the names of songs from music playing nearby^*2.

CASIO G-SHOCK UPDATES iPHONE COMPATIBLE G'MIX SERIES

G-SHOCK Logo

The new trio of timepieces that highlight the relationship between fashion and music arrive in the following hues: eye-catching Lime Green & Silver (GBA400-3B), Orange & Silver (GBA400-4B), and Silver on Silver (GBA400-8B).

Key Features:

Bluetooth® Low Energy
Rotary Switch
Music Control
Time Adjustment

Tech Specs

Shock Resistant
200M Water Resistant
LED Super Illuminator Light
World Time (35TZ / 100 Cities)
5 Daily Alarms (1SNZ)
1/100^th Sec. Stopwatch (1000Hr)
1/10^th Sec. Countdown Timer (100Hr)
12/24 Hr Formats
Mute Function
Module: 5413
Case Size 51.9mm

The GBA400 G-Mix Series will retail for $200.00 USD and be available in February 2015 through selected department stores, fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.

^*1Compatible with Galaxy S4, S5, and Note 3. iPhone 4S, 5, 5C, and 5S.
^*2 Uses technology from SoundHound Inc. to identify the names of songs from music.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

Bluetooth is a registered trademark of Bluetooth SIG, Inc. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Galaxy S is a registered trademark of Samsung Electronics Co., Ltd. Android and Google Play are trademarks of Google Inc. All other company and product names are trademarks or registered trademarks of their respective owners.

FOR MEDIA INQUIRIES, CONTACT:
Leslie Bishop/Sandrine Charles
exposure Communications LLC
(212) 226-2530
[email protected]
[email protected]

Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
[email protected]

Photo - http://photos.prnewswire.com/prnh/20150105/167148
Logo - http://photos.prnewswire.com/prnh/20140728/130616

SOURCE Casio America, Inc.