Carfax Reports Increase Online Sales Leads

Study Shows Dealers Nearly Double Customer Leads Per Day with Carfax Reports

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Feb 05, 2012, 11:21 ET

CENTREVILLE, Va., Feb. 5, 2012 /PRNewswire/ -- Dealers that include Carfax Vehicle History Reports with their online listings get more sales leads per day. A joint study from Lemonfree.com and Carfax shows that dealers get 73% more daily customer leads by linking Carfax Reports to their listings. Giving online shoppers the information they need up front helps them buy faster and with greater confidence.

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"Having free Carfax Reports available on Lemonfree.com saves our users time and money when buying a car," said Dan Legal, COO of LemonFree. "With just a click of a button, the user sees an overview of the car's history and that's really powerful information for the consumer to have."

Lemonfree.com and Carfax reviewed nearly five million vehicles listed on the lemonfree.com website for the study. Beginning Aug. 1 last year, Lemonfree.com gives online shoppers free access to Carfax Reports run by dealers directly from their vehicle listings.

"Consumers trust the Carfax name and look for Carfax information when making their dealer choice," said Bill Eager, vice president of Carfax. "This study is further proof that Carfax Reports help dealers sell more cars."

Lemonfree.com lists millions of used cars annually from sellers across the U.S. and Canada. For more information, visit www.lemonfree.com.

About Lemonfree.com, Inc. (www.lemonfree.com)
By utilizing a fresh and simple approach and a vision to be the most trusted auto marketplace online, Lemonfree.com helps more than 1.5 million auto buyers shop for a vehicle every month. Over 26,000 dealers list 40 thousand autos daily on Lemonfree.com, making it one of the fastest growing auto marketplaces on the web.

About Carfax (www.carfax.com)
Carfax is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and is trusted by dealerships across North America to help acquire, advertise and retail used cars. Carfax is integrated with over 250 acquisition and inventory companies and is the vehicle history provider of choice for 32 manufacturer Certified programs plus 2,000 automotive Web sites. Online shoppers view Carfax® Vehicle History Reports™ included with dealer listings more than 85 million times a year to buy with more confidence. Become a Carfax Advantage™ dealer or learn how Carfax can help your dealership win by visiting www.carfaxonline.com.

Connect with us on Facebook, LinkedIn and Twitter@CarfaxReports and watch us on YouTube. Friend Car Fox on Facebook and follow him on Twitter@TheCarFox. Download the 'Carfax for Dealers' mobile app from the App Store(SM) and Android Market(SM).

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SOURCE Carfax