Camilo Villegas Wins the Honda Classic Wearing J.Lindeberg

LOS ANGELES, March 9 /PRNewswire/ -- Immaculately dressed in all white with a signature J.Lindeberg argyle vest, Camilo Villegas won his third and most convincing victory on the PGA Tour this Sunday at the Honda Classic at the PGA National Resort and Spa in Florida, just one month before the brand opens its first Florida retail store at Aventura Mall in Miami.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100309/LA67934)

By a record score of 13-under par 267 and 5 strokes ahead of the runner up, Villegas equaled his top class golf performance with the most innovative technological fabrics and fashion forward styles from J.Lindeberg. Wearing the J.Lindeberg Troyan Micro Twill pant, breathable and moisture wicking, as well as the signature fitted JL Tour Polo; Villegas out classed his opponents and took a leap from 21st ranking in the world to 12th.

"Winning The Honda Classic yesterday, after going home to Colombia, really capped off a magical week for me," said Villegas. "To win in the area that I live now is a thrill, and to see all of my hard work in the off-season and early this year pay off is a great feeling.  Most importantly to me though is the fact that I feel like I'm able to reward my sponsors, including J.Lindeberg, for their faith in me and their ongoing support."

"We are extremely happy with Camilo's win this weekend, and look forward to our on-going partnership with him in his very bright future," says CEO of J.Lindeberg USA, Colin Dyne.

Building on its successful retail stores in the Los Angeles' Beverly Center, and in New York's SoHo area, mid April marks the opening of the first J.Lindeberg retail store in Florida. Located in Miami's Aventura Mall, the store will carry the J.Lindeberg casual sportswear and tailoring collections, as well as the technical golf line, shoes, belts and accessories.

"Finally, we will be able to bring the full J.Lindeberg range to our fans and consumers in Miami, catering to both the golfer as well as the business man," Colin Dyne continues.

For more information on the store opening and the upcoming launch event please contact [email protected].

ABOUT J.LINDEBERG

Since its first collection in 1997, J.Lindeberg has successfully combined fashion and sportswear. The Company's main collection and its progressive golf and ski collections are sold worldwide in more than 25 countries including the USA, UK, Scandinavia and Japan. J.Lindeberg flagship stores are located in Stockholm, New York, Los Angeles and Copenhagen. The brand's apparel is also carried by leading independent boutiques, upscale departments stores and some of the world's most exclusive golf pro shops. Headquartered in Stockholm, J.Lindeberg's annual revenue is approximately EUR 30 million. Since 2007, its principal owner is the investment firm Proventus together with CEO Stefan Engstrom. J.Lindeberg USA is a joint venture between the Stockholm based company and Los Angeles based People's Liberation.

ABOUT PEOPLE'S LIBERATION

Los Angeles-based People's Liberation designs and distributes high-end casual apparel under the brand names "People's Liberation" "William Rast" and, in the United States, "J.Lindeberg." The majority of the merchandise the Company offers consists of premium denim, knits, wovens, leather goods, golf wear and outerwear for men and women. In the United States, William Rast and J.Lindeberg branded products are distributed to boutiques, specialty stores and better department stores, such as Nordstrom, Bloomingdales, Saks Fifth Avenue and Neiman Marcus. The Company also markets and sells J.Lindeberg branded collection and golf apparel through its retail stores in New York City and Los Angeles, and J.Lindeberg golf wear to green grass golf stores and boutiques in the United States. Internationally, in select countries, William Rast products are sold to better department stores and boutiques throughout the world, and in it's own free standing William Rast retail stores. The Company also sells merchandise on its websites, www.williamrast.com and the America section of www.jlindebergusa.com.

SOURCE J.Lindeberg

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