CallSource® Division Acquired by Multifamily Technology Pioneer

SCOTTSDALE, Ariz., Feb. 3, 2012 /PRNewswire/ -- Multifamily technology entrepreneur, Mike Mueller, has acquired CallSource Inc.'s multifamily vertical and plans to relocate the company's operations to Scottsdale.

Terms of the deal, which closed Thursday, were not disclosed. Mueller said the acquisition positions CallSource Multifamily for its next phase of innovation and growth which includes the subsequent move to Scottsdale and the creation of 40 local jobs.

Westlake Village, Calif.-based CallSource Multifamily provides key strategic services to enhance an apartment community's ability to track marketing spend, increase lead conversion rates and improve employee performance. Its unique services allow apartment owners to direct their marketing and employee dollars for maximum return. Powering these services is a technology platform that tracks more than 11 million calls and monitors those calls for optimal leasing opportunities and prospects.

"CallSource Multifamily is the leader within the industry and we know that clients will be delighted by the seamless transition as well as the additional innovative offerings that will be rolled out in the future," said Mueller, who has a long and distinguished career in the multifamily industry. Mueller was one of the first people to visualize how the Internet could change the way owners and managers market apartments and recently sold VaultWare™, the industry's first online apartment reservation system, to MRI Software.

"The CallSource Multifamily business aligns perfectly to my history of innovating consumer-centric marketing and leasing solutions," added Mueller, who will serve as president and CEO of the company.

Jerry Feldman, Chief Executive Officer of CallSource, commented, "CallSource has been serving the multifamily industry for 21 years. And I have known Mike for 15 of those years. I am excited to have him and our multifamily team take our products and services to the next level."

Joining Mueller will be Mark Sadosky, chief sales and marketing officer; Len Ksobiech, chief financial and operating officer; Doug Chasick, chief learning officer, as well as an experienced team of CallSource Multifamily management and personnel.

About CallSource Multifamily

CallSource Multifamily provides key strategic services to enhance an apartment community's ability to track marketing spend, increase lead conversion rates, and improve employee performance. Its unique services: CallTrack, LeadScore, Telephone Performance Analysis, LeadManager, LeaseSaver, and Online Learning Management System allow a multifamily business to direct its marketing and employee dollars for maximum return. Powering these services is a technology platform that uses more than 85,000 numbers tracking more than 11 million calls, of which over 4 million are listened to and scored for muiltifamily businesses across the country. CallSource technology is responsible for tracking and monitoring tens of millions of dollars in leasing opportunities.

About Mike Mueller

Mike Mueller was one of the first people to visualize how the Internet could change the way apartment owners and managers market their properties with one of the industry's first Internet Listing Services, AllApartments.com, a company he founded in 1996. It was later merged with Realtor.com and went public as HomeStore.com in 1999. Over the last 13 years he has been an early investor in companies like RealPage, LeasingDesk, MyNewPlace and most recently VaultWare which he founded and sold to MRI Software in late 2011. His focus continues to be consumer-centric marketing and leasing solutions for the multifamily housing industry and has been acknowledged as a pioneer by numerous organizations and publications. With his CallSource acquisition, Mike plans on taking prospect lead acquisition to a new level through the use of multiple emerging technologies including mobile enabled devices like smartphones. 

MEDIA CONTACT
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SOURCE CallSource Multifamily

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