Cadillac Relaunches Certified Pre-owned Program

Initiative aimed at boosting resale values, attracting new buyers to brand

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May 11, 2011, 04:09 ET

DETROIT, May 11, 2011 /PRNewswire/ --

Enhances program IntelliChoice already ranks higher than Mercedes, Lexus, Audi and BMW
Brand will cover first three months payments on financing rates as low as 1.9 percent for qualified buyers of certified pre-owned vehicles
Includes 172-point vehicle inspection, 6-year/100,000-mile limited warranty, 24-hour roadside assistance and courtesy transportation

Cadillac is relaunching its certified pre-owned program to provide added confidence to customers seeking a used luxury automobile and help boost the resale value of Cadillacs.

In its most recent rankings, IntelliChoice ranked Cadillac's certified pre-owned program higher than programs from Mercedes, Lexus, Audi and BMW. Cadillac's enhanced certified pre-owned program, being rolled out this spring, includes a more robust vehicle inspection system, a six-year, 100,000-mile limited warranty, 24-hour roadside assistance during the warranty period and courtesy transportation for warranty services.

"In the luxury market, pre-owned automobiles are often an entry point for new customers to the brand," said Kurt McNeil, vice president of Cadillac Sales and Service. "We want these customers to know that we stand behind the quality of our pre-owned Cadillacs."

Cadillac is bolstering the program with competitive financing options. For May and June, Cadillac will cover the first three monthly payments on interest rates as low as 1.9 percent for qualified buyers.

As part of the enhanced program, Cadillac and its dealers will provide every buyer of a Cadillac certified pre-owned vehicle with a 172-point vehicle inspection and reconditioning certificate that includes a road-test, validation of key mechanical components, up-to-date maintenance services and interior and exterior detailing. Customers also will receive a vehicle history report.

The limited warranty on Cadillac's certified pre-owned vehicles covers most of the vehicle's major mechanical components, including the engine, transmission, axles, struts, heating and air conditioning system and door and sunroof assemblies. Cadillac is promoting the program through TV, radio, print and on-line advertisements.

"The enhanced certified pre-owned program is another building block to establish Cadillac as the new standard of the luxury market," McNeil said. "While the immediate benefit is provided to buyers of these pre-owned vehicles, it's also a key component for assuring strong resale values for our new car customers. An expanded pool of pre-owned Cadillacs thoroughly inspected by trained professionals will raise the brand's long-term reputation for quality."

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

SOURCE General Motors