C Y Foundation Co-organizes 2010 E-sport National Team Trial

HONG KONG, April 18 /PRNewswire-Asia/ -- The press conference for China's 2010 E-sport National Team Trial (the "National Team Trial") was held in the Beijing Olympic Committee New Center on 16 April. The National Team Trial, organized by the General Administration of Sports of the PRC and co-organized by C Y Foundation Group Limited ("C Y Foundation" or the "Group"; SEHK: 1182) and China Sports Industry Group Co., Ltd ("China Sports Industry"; SH: 600158), will be held from 20 May 2010. During the press conference, organizer representatives activated a laser ball to officially kick off preparation work for the event.

Mr. ZHAO Li, Head of Information Centre of the General Administration of Sports of the PRC, Mr. XIE Ya Long, Chairman of China Sports Industry, and Mr. Theodore Cheng Chee Tock, Chairman of C Y Foundation, spoke at the conference, expressing their intention to focus on the preparation work for the National Team Trial. The press conference drew great attention from nearly 40 electronic, print and online media across China. Attendees included China Centre TV, Xinhua News Agency, China National Radio, Sina.com, Hong Kong Phoenix TV and People's Daily, among others.

Mr. Theodore Cheng Chee Tock, Chairman of C Y Foundation, said: "The Group is honored to participate in the National Team Trial. Leveraging on our experience in successfully organizing a number of important e-sport events, such as the International E-Sport Festival ('IEF') with the Communist Youth League of China, as well as the China E-Sport Games ('CEG') with the General Administration of Sports, the Group will fully support the National Team Trial, in order to promote the development of the E-sport industry in China."

About C Y Foundation Group Limited

C Y Foundation is an interactive digital entertainment company that provides quality entertainment across China. It is dedicated to organizing and running P2P tournaments for prizes throughout the mainland. C Y Foundation operates a national electronic tournament platform that it promotes through a network of Internet cafes. C Y Foundation also organizes Asia's premier annual e-sports tournament called the International Entertainment Festival (IEF). IEF has an online platform dedicated to daily tournaments at http://www.iefgames.com .

Website: http://www.cyfoundation.com

About China's E-sport National Team Trial

China's E-sport National Team Trial organized by the General Administration of Sports, is the official National E-sport Representative Team Trial. The National Team Trial will be hosted from 20 May to 23 May 2010 in the China International Exhibition Centre, Beijing and the winners and winning teams will be entering the National E-sport team. The National Team Trial, using a new style of games, enforces a strict process in selecting the players to represent China.

About China Sports Industry

China Sports Industry is the only listed company controlled by the General Administration of Sports. The founding members and major shareholders of China Sports Industry are China Sports Fund Management Centre, China Sports Lottery Management Centre, China Sports Equipment Centre and China Sports Foundation. China Sports Industry is the largest commercial company in the sports industry in China. Its business involves operations in sports real estate and franchised fitness center and competition event management through its three subsidiaries. Among them, China Sports Industry Competition Group is responsible for the management of all competition events in China.

SOURCE C Y Foundation Group Limited