Butterfly Kiss™ Wine Connects Women in New York, Chicago and Los Angeles Through Coast-to-Coast Ladies' Night Out

NAPA, Calif., Nov. 15, 2012 /PRNewswire/ -- Butterfly Kiss™, a new wine brand from Diageo Chateau & Estate Wines celebrates the national launch with a "Coast to Coast Ladies' Night Out" simultaneous spa party, complete with Butterfly Kiss wine tastings and complimentary salon services including hair styling, makeovers and manicures for attendees. At the November 15^th event women in New York, Chicago and Los Angeles are invited to attend and connect with friends in each city, overlapping in "real time" through the parties staggered event times.

Throughout the evening stylists in each city will share hair and makeup tips for every occasion just in time for the holidays, while women will be able to share and compare one another's makeovers through social networking sites. With the holidays right around the corner, Butterfly Kiss wines and these "pops of prettiness" are simple ways to find "me time" and relax with girlfriends.

As part of the Butterfly Kiss "Coast to Coast Ladies' Night Out" event, Butterfly Kiss is benefiting Locks of Love and will host simultaneous hair cuttings in New York, Chicago and Los Angeles. Locks of Love is an organization that provides natural hairpieces from donated hair to children with medical hair loss. Monetary donations will also be encouraged at the door and 100% of proceeds will go to Locks of Love.

Winemaker Jason Dodge created these new wines to reflect his motto: "Always be open to those small moments of beauty that make life worthwhile." The lively, bright flavors and lifted aromatics are kissed with distinctive touches that make Butterfly Kiss wines one of life's pops of pleasure.

"Butterfly Kiss embraces those moments of well-deserved 'me' time," said Jessica Callahan, Brand Marketing Manager of Lifestyle Wines at Diageo. "For women who are juggling work, family and chores, the holiday season makes it even more challenging to fit in time for themselves. With the holidays just around the corner, Butterfly Kiss encourages women to take a moment to unwind and enjoy time with friends while treating themselves to pops of prettiness."

Butterfly Kiss wines feature four lively, bright varietals:

• PINOT GRIGIO – a delicate, light wine showing kisses of citrus and ripe pear.
• PINK PINOT GRIGIO – a rose-styled wine showing lively flavors of strawberry shortcake and bright citrus.
• CHARDONNAY – features lush, tropical fruit flavors, kissed by a touch of vanilla.
• MOSCATO – a lovely, well-balanced sweet white wine loaded with stone fruit and citrus.

To learn more about the new Butterfly Kiss wines, visit http://www.butterflykisswines.com.

As always, Butterfly Kiss asks that you please enjoy the wines responsibly.

About Locks of Love
The Butterfly' Kiss "Coast to Coast Ladies' Night Out" will benefit Locks of Love, a public non-profit organization that provides vacuum fitted hairpieces to financially disadvantaged children suffering from long-term medical hair loss from any diagnosis. They meet a unique need for children by using donated human hair to create the highest quality hair prosthetics. Most of the children helped by Locks of Love have lost their hair due to a medical condition called alopecia areata, which has no known cause or cure.

Donated hair is evaluated for its usefulness according to the following guidelines:

• It must be at least 10", clean and dry
• It must be bundled in a ponytail or a braid
• Bleached hair cannot be used.
• Hair that has been dyed or permed can be used.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.

SOURCE Butterfly Kiss

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