Bulleit Whiskey Expands Through Introduction of Bulleit Rye

LAWRENCEBURG, Ky., March 21, 2011 /PRNewswire/ -- After decades of honoring a more than 150-year-old bourbon family recipe, Bulleit today announced a new reason to celebrate.  For the first time ever, the distinctive whiskey, founded by Tom Bulleit, welcomes a new addition to its portfolio – Bulleit Rye.  

Bulleit Rye is a natural way to extend the Bulleit brand.  Bulleit Bourbon is one of the highest percentages of rye grain bourbons on the market and Bulleit Rye is now one of the highest percentage American rye whiskeys available in the U.S.  Bulleit Rye is a straight rye whiskey that consists of a mash bill of 95% rye and 5% malted Barley.

Similar to the craftsmanship behind the original Bulleit Bourbon recipe created by Tom's great-great grandfather Augustus Bulleit, it was of great importance that Bulleit Rye replicates the same high quality taste of its Bulleit Bourbon counterpart.  The utmost care and precision is taken to produce Bulleit Rye, from selecting the highest quality rye grains, to sourcing our water from an ancient glacier aquifer that maintains a consistent temperature of 56 degrees.  The liquid is then fully aged and matured in new charred oak barrels for a minimum of 4 years.

"It is my sincere pleasure to continue the Bulleit family whiskey legacy with the introduction of Bulleit Rye," said Tom Bulleit.  "Not since before Prohibition has rye seen such growth and demand.  Many Bulleit drinkers and mixologists have expressed their desire for Bulleit to launch a high-quality rye.  We hope they enjoy our new whiskey."

The 90 proof rye whiskey has a topaz and medium amber appearance, along with a very distinctive taste.  One of America's foremost experts on spirits, F. Paul Pacult, describes the taste as "biscuity and cookie batter aromas with hints of spice, white raisins and dried apricots."  The smoothness is bolstered by sweet tones of maple and oak that spirits enthusiasts can enjoy responsibly.

Bulleit Rye is available nationwide for a suggested retail price of $27.99 for a 750 ml bottle. Please visit www.BulleitBourbon.com or www.Facebook.com/Bulleit to learn more and remember to always drink responsibly.

About Bulleit

Bulleit Bourbon ranks as one of the fastest-growing Small Batch Bourbons in America, which Tom Bulleit, founder of Bulleit Bourbon, largely credits to word of mouth recommendations. Using only the finest ingredients available—the best grains, Kentucky's limestone filtered water, fresh from the Salt River and a special strain of yeast—the 150+ year-old family recipe uses a large amount of rye grain, which gives Bulleit a distinctive taste and is aged, distilled and bottled in Kentucky by the Bulleit Distilling Company. For more information visit www.BulleitBourbon.com or www.Facebook.com/Bulleit.

About Diageo

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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SOURCE Bulleit

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