Budweiser's Goal During the World Cup: Kick in $500 for Each Score, to Benefit the Hispanic Scholarship Fund

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Jun 07, 2010, 12:13 ET

ST. LOUIS, June 7 /PRNewswire/ -- For each goal scored during the FIFA World Cup™ that starts this Friday in South Africa, Anheuser-Busch and Budweiser will donate $500 to the Hispanic Scholarship Fund (HSF), up to $100,000.

(Photo: http://photos.prnewswire.com/prnh/20100607/CG16283)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100607/CG16283)

This is the latest in Anheuser-Busch's longtime support of the Hispanic Scholarship Fund. The company began supporting the HSF in 1982.

"Anheuser-Busch has long appreciated the Latino community, and HSF has been fortunate to have been a partner – through which A-B can give back to their loyal customers," said Frank Alvarez, President and CEO of HSF. "A degree in every U.S. Latino household is the mission of HSF, and we extend our appreciation to A-B for bringing HSF to the world's largest viewing audience at this year's FIFA World Cup."

Alvarez said money from Anheuser-Busch will help support HSF scholars who attend nearly 2,000 colleges and universities in all 50 states, Puerto Rico, Guam and the U.S. Virgin Islands.

"During the past three decades, more than 20,000 students have received an education because of Anheuser-Busch and Budweiser's support of the Hispanic Scholarship Fund," said Margarita Flores, senior director of community relations at Anheuser-Busch and a member of the board of directors for HSF. "Each goal during the tournament will be a reason to cheer because these donations help the HSF deliver support to students who need it the most − students who otherwise could not realize their dream of a college education."

Anheuser-Busch has been the largest corporate contributor in fundraising efforts for HSF, with the company and its 600 wholesalers nationwide contributing more than $24 million since 1982. The Budweiser FIFA World Cup™ program this summer continues this support.

A running tally of the donations to date will be available at Facebook.com/BudweiserLatino, where readers also can find a link to make an individual donation to the HSF.

Budweiser has been a FIFA World Cup™ partner since 1986. The 2010 FIFA World Cup is Budweiser's seventh consecutive tournament as a major event sponsor, underscoring the brand's commitment to soccer. Budweiser also is an official sponsor of Major League Soccer and will continue its support of the FIFA World Cup in 2014.

For more information on Anheuser-Busch's work in the Latino community, visit www.latinobud.com.

About Anheuser-Busch

Based in St. Louis, Anheuser Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to retailers. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

About HSF

The Hispanic Scholarship Fund's (HSF) mission is to strengthen America by advancing the college education of Hispanic Americans. The organization delivers a range of programs to Hispanic families and students through community outreach and education, affordability via scholarships, college retention and career opportunities. HSF supports a successful path for Latinos to attain a college degree − creating an increasingly valuable asset for a stronger more competitive America in the 21st century. Celebrating its 35th year, the Hispanic Scholarship Fund has awarded over $300 million resulting in close to 100,000 scholarships to students in need. For more information, please see HSF.net.

SOURCE Anheuser-Busch