Broadthink Launches BroadLit®, Inc.

LOS ANGELES, May 3, 2012 /PRNewswire/ -- Broadthink, a boutique branding and new business development media company, is bringing the world of vintage and new romance content to the underserved target market of women through its newest company BroadLit®. By combining the popular genre of romance with the emerging world of new media technology BroadLit is putting a new slant on romance and delivering it to today's women. With the launch of its online romance hub TruLOVEstories.com, BroadLit is featuring ebooks, casual digital games, customized avatars, licensed merchandise, and other features to fulfill every romance seekers desire for more.

"BroadLit, a new transmedia company just launched, is a wonderfully imaginative reformulation of romance--both classic and contemporary," says Phyllis Grann, former CEO and Publisher of the Putnam Publishing Group, who has worked with BroadLit's Chief Publishing Officer Nancy Cushing-Jones. "Their first original contemporary romance series, Second Acts: Sleeping with Dogs and Other Lovers, is a fun read and I have every expectation that BroadLit will have a very successful business bringing all types of romance stories to one of the largest markets in publishing today--women readers of romance," adds Ms. Grann.

"BroadLit is unique in that it brings a combination of classic and new romance material through multi-media channels," says CEO Cynthia Cleveland.

The company has purchased the assets of True Romance and True Love Magazines and owns nearly 100 years of women's stories. "We're bringing to life this extensive archive, and this month we're releasing the first two short story collections – When Love Goes Bad and Falling In Love . . . Again," says Chief Marketing and Creative Officer Barbara Weller.

BroadLit is also launching its new Second Acts romance series—Sleeping with Dogs and Other Lovers, with many more to follow. All BroadLit books are distributed by Perseus Books' Constellation Services.

In addition, BroadLit will create new content for internet radio programs and a dedicated YouTube channel. BroadLit owns all the beautiful covers and will be licensed for merchandise products. And its' launching the first mobile game Angry GRRRLfriends™ designed specifically to appeal to female casual gamers.

ABOUT BROADTHINK:
Broadthink, founded in 2002, is a media, marketing, branding, and business development company dedicated to optimizing the visions of its clients. For more information visit broad-think.com

SOURCE Broadthink