Bridgestone Launches Innovative All Terrain Tire Featuring Exclusive Etched Sidewall Design

NASHVILLE, Tenn., Sept. 8, 2015 /PRNewswire/ -- Bridgestone Americas today announced the release of a "Special Edition" of its popular Firestone-brand Destination A/T tire for pick-up trucks. Designed to appeal to outdoor enthusiasts with a rugged, yet stylish, etched sidewall design, the innovative Firestone Destination A/T Special Edition extends today's trend of vehicle customization beyond premium rims and low-profile tires.

"The exclusive etched sidewall design of the Firestone Destination A/T Special Edition tire is a feat of design and engineering innovation that we look forward to developing for use in other Bridgestone and Firestone tire offerings," said Justin Hayes, product manager, Bridgestone Americas Tire Operations. "Ultimately, this is the same tough tire that Firestone Destination A/T drivers know and trust, but we've given it rugged, stylish appeal with a never-seen-before look."

The Firestone Destination A/T Special Edition is the first Bridgestone tire to feature a distinctive, etched sidewall design that resembles the popular outdoor patterns traditionally used to help hunters blend in with their surroundings. The tire combines dependable, on-road handling with off-road capability and features a 50,000 mile limited treadwear warranty. Built to offer all-season performance, the Firestone Destination A/T Special Edition's optimized tread pattern creates a smooth, quiet ride, and its deep sipes and aggressive tread design add traction in mud and snow.  

The Firestone Destination A/T Special Edition is now available nationwide in 11 popular truck and SUV sizes from 15" to 20". For more information, visit www.FirestoneTire.com.

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

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SOURCE Bridgestone Americas, Inc.

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