Bravado Partners With Susan Boyle for Merchandise

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Feb 12, 2010, 09:00 ET

NEW YORK, Feb. 12 /PRNewswire/ -- Bravado, the world's leading global music merchandising company, has partnered with Susan Boyle to create merchandise in support of her blockbuster debut album, 'I Dreamed a Dream,' and upcoming world tour. The announcement was made today by Tom Bennett, Chief Executive Officer of Bravado.

Susan Boyle first shot to stardom during an appearance as a contestant on the UK's "Britain's Got Talent" which catapulted her to fame as a YouTube viral sensation. Her videos became YouTube's most viewed, setting a record with over 100 million views. Ultimately, she was not the program's winner, but she did earn a contract to record on Simon Cowell’s Syco label. Her album "I Dreamed A Dream," debuted at #1 in its first week and broke a longstanding record for highest debut for a female recording artist with over eight million units sold to date.

"Susan Boyle has come out of nowhere to be one of the most important debut artists of the last six months," said Mr. Bennett. "We are excited to work with her to translate her undeniable appeal to a wide range of merchandise."

About Bravado

Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. Bravado artists include The Rolling Stones, Michael Jackson, Paul McCartney, Elton John, Beyonce, No Doubt, Nickelback, Lady Gaga, Katy Perry, Kanye West, Guns 'N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.