Boysen's Air Cleaning Paint Comes to the US

REDWOOD CITY, Calif., March 13, 2013 /PRNewswire/ -- In an unprecedented nod to Filipino paint innovation, US-based Environmental Imports, Inc. has reached an agreement with Pacific Paint (Boysen®) Philippines, Inc. to distribute KNOxOUT™ Air Cleaning Paint in the United States.

KNOxOUT has made waves in the paint industry as the first air-cleaning paint in the world with CristalActiv™ technology and its ability to reduce noxious air pollutants.

At the heart of CristalActiv technology is specially designed ultrafine titanium dioxide (TiO₂), which has been used to reduce NOx emissions in power plants and motor vehicles for over 30 years. Cristal, the world's leading producer of ultrafine titanium dioxide (TiO₂), chose Boysen to be their first partner for using CristalActiv in paint formulations.

In KNOxOUT, CristalActiv uses light energy to break down nitrogen oxide (NOx) and volatile organic compounds (the two components of smog) into harmless substances through a process called photocatalysis. The process requires only light and humidity for activation, and because the air cleaning TiO₂ is merely a catalyst and does not get used up in the reaction, a surface painted with KNOxOUT is able to continuously clean the air as long as the paint is on the wall. In essence, it transforms ordinary painted surfaces into air purifiers.

"We are thrilled to embark on this partnership with Boysen to introduce KNOxOUT to the US," says Paul Rode, CEO for Environmental Imports, Inc.

"Air pollution is a problem in most major cities around the world," says Johnson Ongking, Vice President of Boysen. "Eliminating emissions of NOx and other air pollutants would be the best solution but that is not yet possible in today's world. Painting a wall with KNOxOUT is one of the few ways for people to take an active part in cleaning out the NOx that we put in the air. By transforming ordinary walls into air purifiers with a few brushstrokes, people all over the world can be part of the movement for cleaner air."

Both Environmental Imports, Inc. and Boysen are confident that this collaboration would create a resounding impact in efforts against air pollution in the United States. "KNOxOUT's hands-on approach will empower citizens and corporations of all of our communities to work together to fight air pollution and it's harmful effects."

Contacts:
Gretchen Laurel
[email protected] 
+63.919.999.5669
www.knoxoutpaints.com

Stefanie Boicelli
[email protected] 
650.281.5527
www.environmentalimports.com

SOURCE Environmental Imports, Inc.