Borders Miami Welcomes 'Ramona and Beezus' Stars Selena Gomez and Joey King for In-Store Appearance July 17

ANN ARBOR, Mich., July 14 /PRNewswire-FirstCall/ -- The Miami Borders store will welcome "Ramona and Beezus" stars Selena Gomez and Joey King Saturday, July 17 at 2 p.m. Following their appearance, fans can enjoy a variety of festivities during the retailer's "Ramona and Beezus" movie release party. Borders stores throughout the nation are hosting movie release parties Saturday, but the Borders Miami store is the only retail location where fans can meet Gomez and King in person and have their movie memorabilia signed. The store is located at 11401 N.W. 12th St. in Miami.

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"Ramona and Beezus" arrives in theaters everywhere July 23.

Exclusive Merchandise and Online Content

Borders is the only place were fans can purchase "Ramona and Beezus" film-inspired merchandise. Girls will love the pink T-shirt, key chain and bookmark all featuring Ramona's image from the books. And, for a limited time, Borders is offering a diary for just $5.99 with the purchase of $10 of any Ramona product.

In addition to exclusive merchandise, Borders also has exclusive scenes from the film at http://www.bordersmedia.com/backlot/.

Free In-store Parties Nationwide

Borders stores nationwide are hosting free parties July 17 beginning at 2 p.m. for kids who want to gather to celebrate their love of the "Ramona and Beezus" series by Beverly Cleary and its upcoming debut on the big screen. At the parties kids can expect to have a ball during the "Ramona and Beezus" read-aloud and discussion, trivia challenge and craft projects. Activities will vary by store. Visit the Store Locater tab on Borders.com to find a participating location.

About "Ramona and Beezus"

The adventures of young Ramona Quimby (newcomer Joey King) and her big sister Beezus (Selena Gomez) come to life in this all-new film based on the bestselling books (over 30 million and counting). Ramona's vivid imagination, boundless energy and accident-prone antics keep everyone she meets on their toes. But her irrepressible sense of fun, adventure and mischief come in handy when she finds an outlet for her boisterous personality — saving her family's home.

About Fox Filmed Entertainment

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of FFE:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International, and Twentieth Century Fox Animation.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

SOURCE Borders