Book-a-Billboard.com Launches New Online Outdoor Media Trading Platform

NEW YORK, Oct. 4 /PRNewswire/ -- Book-a-Billboard.com announced the launch of its outdoor media trading platform, designed as an essential tool for media buyers and owners, advertising agencies, and other key outdoor advertising industry stakeholders. It aggregates vendor inventory and allows to buy and sell outdoor media in an impartial, neutral trading environment.

This new platform is a result of extensive industry research and executive team's vast experience in media and advertising, financial industry and information technology.

"Book-a-Billboard provides out-of-home media players with a unified destination for buying and selling outdoor advertising," said CEO Marat Bexultanov, a co-founder. "We want to relieve the fragmented nature of the current outdoor media environment for clients on all sides of the business."

For buyers, Book-a-Billboard presents a streamlined interface that allows booking an ad campaign from multiple owners with just a few clicks of a mouse. Buyers can identify the best price and audience reach combinations, filtered by demographics and location, and negotiate pricing in real-time.

For sellers, Book-a-Billboard provides instant contact with local, regional and national media buyers and advertising agencies. Sellers have complete control over their inventory and can achieve optimal pricing by negotiating rates in a real-time setting.  

Advertising agencies benefit from consolidating an entire campaign planning process using the platform's continually updated database.  Administrative tasks of locating, negotiating and booking outdoor ads, and time requirements associated with this process are streamlined and optimized considerably.

CTO Khazret Sapenov, a co-founder, said, "Our cloud-based platform delivers a low-cost, scalable, secure and robust solution. It gives buyers an efficient price discovery mechanism, while allowing sellers increase reach and booking rates."

The platform is based on performance-oriented approach, where users only pay a success fee. Registration and media listing are free.

John Morgan, founder of the trio of key media industry sites Adweek.com, Brandweek.com and Mediaweek.com, has been named Chief Operating Officer of the new venture. "It is particularly gratifying to be part of something that is of such clear benefit to all out-of-home media stakeholders," Morgan said. "We are combining pay-for-performance advantages with a highly efficient third-party marketing capability."

About Book-a-Billboard.com

Book-a-Billboard.com is a new media trading platform that allows both buyers and sellers to transact in a neutral, real-time environment from a single location. It is owned and developed by Mercurus Media Trading, LLC.

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John Morgan [email protected]

SOURCE Book-a-Billboard.com