Bon Appétit Shoots The Annual May Travel Issue Cover On iPhone 7 Plus

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Apr 18, 2017, 10:12 ET

NEW YORK, April 18, 2017 /PRNewswire/ -- For the first time in Bon Appétit history, the magazine shot the cover of its issue using iPhone 7 Plus. Creative director Alex Grossman ventured to Oaxaca, Mexico's Tlacolula Market in search of an innovative way to photograph this year's annual travel issue. With a dual-camera system and wide color capture, iPhone 7 Plus captured a beautiful image that reflects the way many of us take and share our travel pictures today.

"The iPhone lens is how we look at photography now," says Grossman. "It changes the whole process and feel of a photo shoot, making it more intimate, less invasive, more nimble. We wanted to create something our reader would relate to."

Celebrated photographers Peden + Munk were selected to shoot the May cover for their adventurous and innovative style, which has been a favorite in the pages of Bon Appétit.

"Shooting the well is one thing. Shooting the cover is another," says Grossman. "This is technology completely changing how the publishing and design industries are moving forward."

Bon Appétit is where food and culture meet. The award-winning No. 1 food lifestyle brand covers food through the lens of cooking, fashion, travel, technology, design, and home. Under editor in chief Adam Rapoport, the brand has been named AdAge Magazine of the Year in 2015, and has been nominated for 24 National Magazine Awards, including 2 wins for General Excellence 2016 and 2014). In 2015 Vice President and Chief Revenue Officer Pamela Drucker Mann was named AdAge Publishing Executive of the year, the magazine was also named A-List Magazine of the Year in 2013 and "One to Watch" in 2014, and has been Adweek's Food Magazine of the Year in 2012, 2013, 2014, and 2015.

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SOURCE Bon Appetit