BMW Opens New Dealership in Minneapolis - Total U.S. Dealer Investment Tops $2 Billion Over The Last 10 Years
WOODCLIFF LAKE, N.J., April 28 /PRNewswire/ -- BMW continues to modernize its dealership network in the U.S. with state-of-the-art facilities. The latest addition is BMW of Minnetonka located just outside of Minneapolis, MN. The 223,000 square foot, multi-level facility is big enough to park 500 vehicles indoors, house 80 work bays and even a 12-seat movie theater.
The new facility is a $30 million investment and adds to the $2 billion spent by the BMW dealer network over the last ten years. Even in 2009, during one of America's worst recessions, BMW Center owners invested $340 million to update and expand their sales and service areas. All of them recognized the need to provide not only superior levels of customer service, but also on improving their facilities to exceed the needs of today's customers.
Currently, a total of 100 people are employed at the Center. A BMW of North America internal training and career development program guarantees employees learn about the latest business and technological developments and can continue to grow in their career path. Nationwide, BMW dealerships employ 20,000 people giving BMW a considerable impact in local communities.
"Minneapolis is a young, vibrant, dynamic place with a diverse and modern business mix," said Jim O'Donnell, President of BMW of North America, LLC. "BMW of Minnetonka reflects the city's energy and is a perfect fit for BMW's future growth plans in the U.S."
To ensure the best customer experience, BMW of Minnetonka is equipped with an escalator, latest surround sound system, automatic climate control, driving simulators, and a custom-built Business Center with the most advanced computers, printers, and fax machines.
Recognizing future requirements of the auto industry have changed, energy efficiencies and environmental solutions have been implemented such as using reclaimed water in their car wash, recycled waste oil and fluids to heat the service department, and wallpaper made from recycled plastic bottles. Additionally, highly efficient lighting fixtures are located throughout the facility to provide optimal brightness, while using the least amount of electricity.
During the grand opening celebration on April 21st, Peter Hasselquist, Dealer Principal, commented, "Our Center was designed to provide our customers and guests with the ultimate sales, service and parts experience – we expect the dealership to perform well and increase BMW's presence in the region."
For more information, visit http://www.bmwofminnetonka.com.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 94 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.bmwgroupusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.
SOURCE BMW of North America, LLC
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