Bloom's iPhone App Inspires and Connects Consumers with Local Beauty Pros

OMAHA, Neb., Oct. 15, 2012 /PRNewswire/ -- Bloom.com is expanding its social beauty network with a free mobile app that allows beauty enthusiasts to discover the hottest beauty trends, products and professionals.

(Photo:  http://photos.prnewswire.com/prnh/20121015/LA93242)

Users can explore beauty trends served up in a variety of categories, like Hair, Makeup, and Celebrities, and then save their favorites to personalized LookBooks. Trendsetters on Bloom's Social Beauty Network provide real-time inspiration by snapping photos of their own looks and tagging the products they used. In the next version, consumers will be able to purchase those products directly through the mobile app.

"Consumers are always looking for the hottest trends and inspiration. Until now, there hasn't been one beauty-focused place that organizes inspiring looks and connects them to the products and professionals that help you achieve them," says Bloom Founder, Julie Mahloch. "Now you can search specific looks and learn how to get them. For example, if you have a wedding or a holiday party coming up, Bloom's mobile app allows you to flip through photos tagged to 'Updos' or 'Dramatic Eyes,' and shows you which products will create the looks that inspire you. If it's a look that requires professional assistance, the Beauty Trends App will help you find a top local pro who can create it for you."  

Bloom recognized the need for a platform that brings the top beauty professionals and beauty-loving consumers together. It responded with a mobile app that serves both, allowing users to see the work of beauty professionals and search for local pros by the services they provide. Users can even call professionals directly from the Bloom Beauty Trends App to book appointments.

The new mobile application is currently available on the Apple Store and is compatible with most Apple devices. Bloom.com also plans to release a version of the Beauty Trends App to the Android market.

For more information on Bloom.com and the Bloom Beauty Trends App, please contact Carrie Chambers at 402-614-2918 x115 or email [email protected]. You can also contact Chief Marketing Officer, Nick Hudson at [email protected].

SOURCE Bloom.com

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