Bloomberg v Reuters News: Burton-Taylor Report Determines Who 'Wins' in Fixed Income News

OSPREY, Fla., April 13 /PRNewswire/ -- Burton-Taylor International Consulting LLC, a leading market research, strategy and business consulting organization, today announced the publication of the first ever detailed comparison and analysis of English language fixed income news from Bloomberg and Reuters.  The two news organizations, who together command a 61% share of global financial information spend, deliver more than 3,000 individual headlines per day to their fixed income users.  Knowing which service will best suit their fixed income needs is difficult for financial news users to determine.  This Burton-Taylor research makes it easier.

The study reveals that, although overall average daily debt news volumes are similar, Bloomberg News production emphasis is on government debt first, followed by corporate and emerging market debt while Reuters News weights emerging market debt first, followed by government and corporate debt instruments.

Fixed income news philosophies differ as well, as greater than 50% of Bloomberg debt news items are headline-only "alerts", while alerts account for only about 35% of Reuters daily debt news output.

Beyond volume, the report's qualitative analysis suggests that Bloomberg News more often prioritize debt related stories within their "TOP" News categories than do Reuters News.  Additionally, the research indicates that Bloomberg coding for fixed income relevant news may be slightly tighter and produce more focused search results than Reuters.

"After the release last year of our Bloomberg v Reuters news study which focused on all international news from the two providers, our clients asked that we deliver a report looking only at the critical and high risk area of fixed income," says Douglas B Taylor, Managing Partner of Burton-Taylor.  "In response to these requests, we're proud to have brought to our global fixed income report the same quality, depth and insight that our clients appreciated in last year's international news report."

"In this report, however, we've changed our publication model, as we now offer a compact report targeted to meet the needs of fixed income news users as well as a robust news production oriented report geared toward meeting the needs of news producers," Taylor adds.  "Our hope is that the asset managers, hedge funds and trading operations, who risk so much on the quality of their decision making information, will now be more confidently equipped to choose the asset backed, municipal bond, derivatives or other fixed income instrument news source which gives them the best chance at success.  At the same time, we hope our analysis helps competing news organizations clearly understand the reporting priorities and tendencies of their rivals and equips them to improve their overall debt product quality and growth opportunities within the industry."

The 65 page Burton-Taylor report "Bloomberg v Reuters News - Analysis of Fixed Income Services, April 2010" contains 24 pages of detailed charts comparing daily news output across agencies, asset backed, corporate/eurobonds, covered bonds, derivatives, emerging markets, government debt, mortgage backed and municipal bonds within Canada, China, Europe, India, Japan, Latin America, Middle East, Russia, United Kingdom and the United States.  It also compares and contrasts how the two organizations reported and displayed the same events on the same day.

The report may be purchased through the Burton-Taylor website at www.burton-taylor.com.   Interested parties may request a free information kit, including sample slides from the report, by visiting:  http://www.burton-taylor.com/bloomberg-v-reuters-request.html and inputting information kit code BNvRTRSFI2010.

About Burton-Taylor International Consulting LLC

Burton-Taylor International Consulting LLC is a business consulting organization focused on helping companies improve performance through improved Market Intelligence, Strategic Planning and Revenue Generation.  Burton-Taylor's trademarked Hourglass Analysis(TM) provides a structured, yet customizable process to help companies clearly target new opportunities, define new strategy, and plan new actions to maximize growth.  While accomplished in the Americas, Europe and Asia, and with a strategic approach that remains generalist, Burton-Taylor have developed substantial expertise in the global information, news, market data and software industries, with deep focus in North America, China, India and Asia.  For more information please see;  http://www.burton-taylor.com/

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Douglas B. Taylor

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SOURCE Burton-Taylor International Consulting LLC

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