Blockbuster Rewards Students With Free Movie Rentals for Good Grades

MCKINNEY, Texas, June 9, 2011 /PRNewswire/ -- Blockbuster L.L.C. is giving students another reason to work hard in the classroom by offering the "Good Grades, Free Rental" program.  Children in kindergarten through 12th grade who earn a B average or better on their report cards can head to participating BLOCKBUSTER® stores nationwide to receive a free, one-day, non-new release movie rental.

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"Blockbuster wants to help show students one of life's great lessons: hard work has its rewards," said Kevin Lewis, chief marketing officer for Blockbuster. "We believe the 'Good Grades, Free Rental' program gives teachers and parents another tool to provide positive reinforcement to school-age kids."

Qualifying students are eligible each grading period for one free non-new release BLOCKBUSTER movie rental in DVD format.

To participate, students in kindergarten through 12th grade can bring their original report card to any participating BLOCKBUSTER store across the country. The report card must be from the 2011 school year, show a B average grade (Satisfactory, 2.7 or 80% grade) or better, be signed by a parent or legal guardian and be presented within 30 days of issuance of the report card. Rentals must be made by an authorized renter on the BLOCKBUSTER account of the student's parent or legal guardian.

About Blockbuster

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leading global provider of movie and game rentals and is synonymous with family entertainment. The company provides customers with convenient access to media entertainment anywhere, any way – whether in-store, by-mail, or digitally to homes and mobile devices. With a highly recognized brand and a library of more than 100,000 movies, TV shows and game titles, Blockbuster's multichannel presence serves millions of customers around the world annually. Visit www.blockbuster.com.

SOURCE Blockbuster L.L.C.