Blockbuster Games from China: NetEase Games' Powerful Debut in the U.S.

GUANGZHOU, China, March 19, 2014 /PRNewswire/ -- When the most prominent huge screen at New York Times Square displayed "Hello USA" on March 19^th, the warm greeting from NetEase, a famous on-line game enterprise in China, drew enthusiastic attention and caused heated discussion.

As a marvelous internet company in China, NetEase listed on NASDAQ as early as 2000. Having won popularity among billions of users with its self-developed games, it is now taking the lead in development of domestic online-games. By always giving top priority to product quality, the company has launched an extensive range of sought-after classic games, with its user number and revenue keeping ahead of domestic competitors and seeing stepped increase over more than ten years. In 2013, its total income reached 1.6 billion dollars and its game products contributed 1.4 billion dollars.

In the second half of last year, NetEase began to implement an internationally focused strategy. Its debut at G-Star Global Game Exhibition held by South Korea, which was widely reported, generated industrial interest. A NetEase branch has also been established in Seoul in the same year. It was said that NetEase would found another subsidiary in America to expand its business there, but the company made no comments about that. However, the corporation has acknowledged it will participate in Game Developers Conference 2014, the greatest event of its kind, with several of its mobile games, and internationally recruit a large number of top professionals. A lot of media organizations have smelt out the company's "global" aggression from the news: it is striving to become the most welcomed Chinese corporation leading the overseas markets.

Indeed, NetEase games' tapping into the U.S market may be mutually beneficial. China, a big market with a population of 1.3 billion, has always been greatly attractive to America, including in the game industry. As the China's leading game developer makes its way into American market, more transnational cooperation opportunities, such as mutual agency, bilateral export of brilliant games and profit expansion via joint operation, will be brought. The game industry, especially the mobile game industry, has been growing increasingly internationalized. Particularly, China has greatly overtaken America in terms of mobile-game transaction proportion. At present, China's game giants, represented by NetEase, are aggressively contending for overseas market share amid boom of domestic mobile-game market, which may cause global changes in the field if all goes well.

SOURCE NetEase

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