Blimpie Celebrates its 51st Birthday on April 2nd with 51 Cent Subs

America's Sub Shop Offering 51 cent BLIMPIE Best Subs to First 100 Customers at Each Location

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Mar 30, 2015, 04:26 ET

SCOTTSDALE, Ariz., March 30, 2015 /PRNewswire/ -- 51 years ago this week, three high school friends in Hoboken, N.J. set out to create an exceptional sub sandwich. Wanting to differentiate themselves from competitors, they called their new sub sandwich a Blimpie^®(www.blimpie.com), as they thought the delicious creation, a large sandwich filled with deli meat and a salad on top, resembled a blimp. More than a half century later, that sub sandwich has become a fan favorite for millions of customers as the Blimpie brand has expanded to hundreds of locations around the world.

Blimpie Celebrates 51 Years w/ 51 cent Sub!

To celebrate Blimpie's 51^st birthday, stores nationwide will serve up big flavor at 1960's prices on Thursday, April 2^nd. The first 100 customers who head to any Blimpie location on April 2^nd will be able to order a fan-favorite, a regular-sized BLIMPIE Best^® for just 51 cents; a price point symbolizing 51 years of proudly serving loyal customers as America's Sub Shop^®.

Steve Evans, vp of marketing for Blimpie, says this 51 cent birthday offer is just one way the famous sub brand will honor its fans in 2015. "We look forward to rewarding thousands of our loyal customers around the country, and the world, with 51 cent BLIMPIE Best subs in honor of the brand's 51^st birthday," said Evans. "This birthday promotion represents one of many ways we'll be showing appreciation for all of our fans, both young and old, in 2015. We encourage all of our customers to stay connected with us this spring as we roll out a series of limited time offers and fun, interactive customer campaigns to celebrate the fans who make us great!"

To extend the fun throughout the spring, on May 4^th Blimpie will bring back the popular Hoboken Hero for a limited time. This savory Italian sub sandwich was introduced as part of 2014's 50^th Anniversary celebration to give customers a taste of the original Blimpie experience. May 4th will also be the launch of the Combo Craze promotion, an online "spin-the-wheel" game that will give players a chance to win a $10,000 grand prize and dozens of other prizes.

It's a time of great excitement at Blimpie as the national sub chain, who prides itself on making bigger and better subs, gears up for another fun-filled birthday. April 2^nd will kick off a string of fan-focused promotions, starting with 51 cent BLIMPIE Best subs – the brand's signature and best-selling sub made of slow-cured ham, prosciuttini, cappacola, salami and provolone and dressed The Blimpie Way with tomatoes, lettuce, onion, oil, vinegar, and oregano, all on a sub roll.

Special note – the 51 cent Blimpie Best promotion is limited to one per person.

About Blimpie
Headquartered in Scottsdale, Ariz., Blimpie serves sub sandwiches prepared with quality ingredients along with delicious soups and salads. Founded in 1964, Blimpie has grown to approximately 600 franchised restaurants across the U.S. and abroad. In 2006, Blimpie became part of Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of 15 quick-service restaurant brands.

For more information about Blimpie visit www.blimpie.com.

For more information about Kahala Brands, visit www.kahalamgmt.com.

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SOURCE Blimpie