Billion Dollar Billboards in West Hollywood
"Tax Billboard Act" Initiative will generate millions for the City of West Hollywood
WEST HOLLYWOOD, Calif., July 29 /PRNewswire/ -- Tens of millions of dollars in advertising revenues are received each year by billboard companies from billboards, large screen video displays, tall walls and other off-site signs. Yet, under current law, the billboard companies pay virtually no taxes to West Hollywood for the privilege of being allowed to advertise in the city.
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For decades, the citizens of West Hollywood have been forced to live with billboards, tall walls, large screen video displays and other off-site signs, while billboard companies have received over a billion dollars in advertising revenues and West Hollywood has become the sign capitol of California. The time is now for billboard companies to pay their fair share to the City of West Hollywood for this privilege.
This initiative would correct this inequity and provide new revenue for the City to provide added municipal services to the residents of West Hollywood. A 7% excise tax on advertising revenues received from the lease of billboards, video signs, tall walls or other off site signs in West Hollywood would be paid to the City and deposited into the General Fund for expanding City services.
The new revenue would benefit West Hollywood in enhancing current municipal services and permit an expansion of many community projects and services, including expanding Aids/HIV treatment and prevention programs, adding community public spaces such as pocket parks and public enhancements for the new library, public safety funding for sheriff services and first responders and continued funding of cultural affairs and community events.
Whether you love billboards or hate them, all agree that they impact the experience of living in West Hollywood and have resulted in massive financial gains to the billboard companies. In fairness, billboard companies should be required to give back a fair share of these revenues to the community through the "Tax Billboard Act" Initiative.
Support the West Hollywood quality of life. Support the "Tax Billboard Act" Initiative.
SOURCE Sunset Strip
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