BI-LO Extends Agreement with DemandTec for Deal Management Software Service

SAN MATEO, Calif., Sept. 22 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN) today announced that BI-LO, LLC, a leading southern U.S. grocery retailer with more than 200 stores and 15,000 employees, has renewed its subscription to DemandTec's Deal Management software service.  

A DemandTec customer since 2006, BI-LO is leveraging Deal Management to electronically manage trade promotion funds through the process of deal entry, presentation, negotiation, and reconciliation.  Deal Management captures the trade promotion deal information, seamlessly allowing it to flow into other legacy systems at BI-LO, and storing information for seven years, providing an electronic trail to help ensure regulatory compliance.

"Prior to implementing DemandTec, the trade fund management process was lengthy and labor-intensive for BI-LO and our trading partners," said Carol DeWitt, Vice President and Chief Information Officer at BI-LO.  "With DemandTec, we have streamlined the process, boosting team productivity so we can devote even more attention to our customers."

Deal Management is a component service of DemandTec End-to-End Promotion Management™, a solution that includes related software services for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post-event analysis.

"We are delighted that BI-LO is continuing its relationship with DemandTec," said Dan Fishback, President and Chief Executive Officer at DemandTec.  "We look forward to continuing to help streamline their trade fund management process with DemandTec's software services."

All DemandTec software services, including Deal Management, are delivered through the DemandTec TradePoint Network™, a platform providing common tools for more than 230 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  There are approximately 13,000 retailer and manufacturer end-users on the DemandTec TradePoint Network™, who have collaborated on over 3.5 million trade deals to date.

About BI-LO

BI-LO, LLC, headquartered in Mauldin, South Carolina, operates 207 supermarkets in South Carolina, North Carolina, Georgia and Tennessee and employs approximately 15,000 teammates. BI-LO, LLC has a proud heritage in their marketing areas including one of the single largest one day charity events in the country - BI-LO Charity Classic golf tournament. The BI-LO Charity Classic has raised more than $48 million in the past 26 years, with grant funding focused on children's charities, hunger relief and education.

About DemandTec

DemandTec (NASDAQ: DMAN) connects more than 230 retailers and consumer products companies through the DemandTec TradePoint Network™, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities.  DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec customers have collaborated on more than 3.5 million trade deals.  DemandTec software services utilize a science-based software platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.