BEYOND Dental & Health Opens 19th Regional Office in China

HOUSTON, Oct. 25, 2011 /PRNewswire/ -- BEYOND Dental & Health (www.beyonddent.com), global leader in the design and manufacture of professional teeth whitening systems and aesthetic dentistry products, today announced the opening of its 19th regional office in Mainland China, completing a plan to open 12 offices this year across the country.

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"We're excited by the growth in the Mainland China market, " says Joshua Granson, Vice President and International Marketing Director for the company. "Each office now has a fully trained sales and technical support team that can reach dental hospitals, private practices, and dental students directly – this direct reach is unique in China where most companies rely on regional distributors for product sales and support.  Going directly means better service and relationships with our product users that you can't achieve any other way. It's fundamental to the Chinese culture to have strong relationships and it is how we've built our business in China from the start."

BEYOND has already taken advantage of the close proximity to a wider audience with more local and regional seminars, often coordinated with other major dental brands. The events are used for product training as well as new product launches. "We've done about fifteen regional events in the last 10 months in China, on top of the dental shows.  Next month we'll have another event in Shenyang with EMS, Colgate, and 3M.  These are great for getting face to face with dentists and students interested in cosmetics, but haven't had the training in school on whitening.  For many, they see challenging cases that don't deal with so often in the US like severe tetracycline stains and fluorosis.  We show them how to treat these cases and what you can achieve."

BEYOND maintains headquarter offices in Houston (serving N. America), Berlin (serving Europe), and Beijing (serving Asia & the Middle East), and has authorized resellers in more than 90 countries.  BEYOND® has been investing heavily to increase its worldwide presence, not least of all in Mainland China where the middle class and upper middle class share a growing appetite for cosmetic dentistry.  The Wuhan office serves dentists in China's Hebei province and joins BEYOND's existing 18 regional offices.

About Beyond Dental & Health

Since founding in 2003, BEYOND Dental & Health has grown to become a recognized leader in the global aesthetic dental community with more than 30,000 chair-side whitening systems in use in more than 90 countries.   Dentists and hygienists worldwide are giving beautiful, white smiles to their patients while building profits for their practices.  For more information on BEYOND® Dental & Health and BEYOND® brand products for cosmetic dentistry professionals, please call BEYOND® at +1 866-695-6452, email [email protected], or visit www.beyonddent.com.

SOURCE BEYOND Dental & Health

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