BetterThanDiamond Officially Begins Production and First Sales of Amora®, The Ultimate Gem®

New crystal, never before available as a gem for consumers, is the most brilliant of all gems

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Aug 12, 2013, 08:35 ET

SEATTLE, Aug. 12, 2013 /PRNewswire/ -- BetterThanDiamond, Inc., (BetterThanDiamond.com), The Leader in Colorless Lab-Grown Gems®, today announced that Amora Gem production officially started in July. The first customer sales took place starting from July 26^th to consumers around the world who are on the Amora Gem waiting list (which spans 104 countries). The new Amora lab grown crystal, while naturally occurring as stardust around large carbon rich stars, has never before been available as a lab grown gemstone for jewelry use on Earth.

(Photo: http://photos.prnewswire.com/prnh/20130812/PH62001-a)

(Photo: http://photos.prnewswire.com/prnh/20130812/PH62001-b)

The closest visual approximation for Amora is that of an exceptional, colorless mined diamond. However, Amora exceeds gem diamond by nearly every measure. Amora displays 10.05% more brilliance than diamond, is tougher than diamond, has a higher color grade than most diamonds, (true F color on the GIA diamond scale), and has more fire than diamond. An Amora has been on exhibit at the Hungarian Natural History Museum since 2011 in "The Oldest and The Newest crystals on the Planet" display, with Amora Gem being the newest gem crystal on planet Earth. Due to the exceptional difficulties involved in growth and production of the Amora Gem, an additional 2.5 years of R&D was required to bring Amora Gem from its museum debut into production capacity for the first consumer sales.

"It is a dream come true to be able to bring Amora Gem, the ultimate gem, to jewelry lovers around the world for the first time in human history," noted Less P. Wright, president of BetterThanDiamond.com. "This is the direct result of eight years and seven figures of intensive R&D into bringing this stunning gem to reality on our planet. The Amora GEM has a refractive index that exceeds any gem, anywhere, making it the most brilliant gem of all. It has never before been available as a gem on our planet, though it has existed long before our Earth was formed as stardust around larger carbon rich stars. I'm excited for customers around the world to view Amora Gem with their own eyes and be among the first humans, ever, to see its mesmerizing beauty. The Amora Gem is amazing to behold."

Mr. Wright elaborated: "The conditions required for the Amora gem to grow are extreme and truly star-like, and would vaporize diamond by comparison. The difficulty is thus in producing it as a gem here on Earth, in a reproducible, production basis. Today, we announce that we have established production and made available for sale a new and amazing gem to the world, the Amora Gem."

All Amoras are cut to Hearts and Arrows specifications that have been optimized for Amora Gem's exceptional brilliance. Fewer than 1% of natural gem diamonds are cut to H&A level of precision by comparison. Each Amora Gem ships with a full, independent diamond style grading report from an independent diamond grading lab.

BetterThanDiamond has filed multiple patent applications for the Amora, and has multiple foreign patents in progress.

Availability of the Amora Gem is limited to sizes of 2ct and above and is currently only available via waiting list. Consumers can learn more at http://AmoraGems.com and sign up on the customer waiting list using the Notify Me menu option.

About BetterThanDiamond.com

With its background in solid state chemistry, BetterThanDiamond.com is focused on the research, development and delivery of the world's most stunning lab grown gems.

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SOURCE BetterThanDiamond, Inc.