Betterment: The First Automated Investing Service to Reach 50,000 Customers

With new milestone, Betterment is the largest A.I.S. in the United States

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Dec 03, 2014, 09:00 ET

NEW YORK, Dec. 3, 2014 /PRNewswire/ -- Betterment, an automated investing service, today announced that it now provides more than 50,000 customers with sophisticated investment management. After adding more than 25,000 new customers in the past year, Betterment is the largest, fastest-growing automated investing service and the first in the industry to reach 50,000 customers, who currently have more than $1 billion of assets managed on the company's platform.

"Four years ago we set out to build a different kind of investing service—built to do what's best for our customers and designed to help them become smarter investors," said Betterment Founder and CEO, Jon Stein. "Reaching 50,000 customers tells me that we are making significant progress in our mission to be the best answer to the question, 'What should I do with my money?'"

A few highlights about Betterment's growing community of investors:

Betterment has customers in all 50 states. The three states with the most customers are California, New York and Texas.
Betterment's oldest customer is 99 years old; the youngest customer is 18 years old.
The most popular investment goals are Retirement and Build Wealth.

Betterment provides a globally diversified portfolio of index-tracking ETFs, personalized allocation advice and goal-based investing to customers. Customers can open and customize regular investment accounts, traditional or Roth IRAs, and trust accounts as well as create an account for retirement income.

Since launching in 2010, Betterment has continued to add new features and improve its industry-leading service. In the past year alone, Betterment has released a suite of tax-efficiency features, including Tax Loss Harvesting+ and Tax Impact Preview, along with major updates to its highly rated mobile apps, which are available for both iPhone and Android.

For more information, please visit Betterment.com.

Contact Info:
Joe Ziemer, [email protected], 212-228-1328
Arielle Sobel, [email protected], 347-395-0258

Betterment is the largest, fastest-growing automated investing service, helping people to better manage, protect, and grow their wealth through smarter technology. The service offers a globally diversified portfolio of ETFs, designed to help provide you with the best possible expected returns for retirement planning, building wealth, and other savings goals. Betterment is a CNBC Disruptor 50 and Webby award winner and has been featured in the New York Times, Forbes, and the Wall Street Journal. Betterment helps people to achieve a smarter financial future with minimal effort and at a fraction of the cost of traditional financial services. Learn more here.

Determination of largest automated investment service reflects Betterment LLC's distinction of having the most accounts, based on Betterment's review of account numbers self-reported in the SEC's Form ADV, across Betterment's survey of RIA automated investment services. Determination of fastest-growing automated investment service reflects Betterment LLC's distinction of obtaining the largest number of new accounts since January 1, 2014, based on Betterment's review of account numbers self-reported in the SEC's Form ADV, across Betterment's survey of automated investing services.

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SOURCE Betterment