Best Health Care Website of 2010 to be Named by Web Marketing Association in 14th Annual WebAward Competition

WEST SIMSBURY, Conn., April 27 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 14th annual international WebAward Competition for Web site development at www.webaward2010.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including healthcare, healthcare provider, medical, medical equipment, biotechnology and pharmaceutical websites, based on the seven criteria of a successful web site. The deadline for Healthcare websites to enter to be judged is May 25, 2010.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100329/NY78059LOGO )

"The healthcare industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Healthcare web sites are typically strong in terms of content and copywriting due to their role of helping the organization become a trusted medical source. In past years, judges have also scored these sites well in ease of use, and design; however, they tend to lag in innovation and use of technology."

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Health Care category is judged against other healthcare sites and then against an overall standard of excellence.

All healthcare entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.

Winners of a WebAward in the health care category will also receive:

• Image plaque or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company website to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year, the Web Marketing Association names the Best of Industry for the various health care categories based on the score they receive from the WebAward judges.

Recent winners of the Best Health Care Web Site include:

• 2009 - Healthline Networks for Healthline
• 2008 - Global Beach for Terrence Higgins Trust (THT)
• 2007 - Rosetta for LIVE Outside the Bottle
• 2006 - Critical Mass for Kaiser Permanente Interactive Health Plan Advisor
• 2005 - DLC Solutions & Siteworx for Cochlear Website
• 2004 - Roche Diagnostics for Diabetes Assistant
• 2003 - Columbus Children's Hospital for Columbus Children's Hospital web site
• 2002 - Phoenix Children's Hospital for Phoenix Children's Hospital Web site

Recent winners of the Best Health Care Provider Web Site include:

• 2009 - Massachusetts General Hospital for Massachusetts General Hospital Corporate Website Redesign
• 2008 - Seena Rose Chettiveettil for Washington Hospital Center Website
• 2007 - eSiteful Corporation for The Methodist Hospital System
• 2006 - Clockwork Active Media Systems for J&D Dental
• 2005 - Twist Image for Mount Sinai Hospital Montreal

Recent winners of the Best Medical Web Site include:

• 2009 - Fullhouse for GE's Healthcare's RSNA 2008 Microsite
• 2008 - Digitas Health for MerckMedicus
• 2007 - Centers for Disease Control an for CDC.gov
• 2006 - WebMD Health for WebMD
• 2005 - Mojo Interactive for LocateADoc.com
• 2004 - Roche Diagnostics for ACCU-CHEK Web Site
• 2003 - ASCO for ASCO.org
• 2002 - MayoClinic.com for mayoclinic.com

Recent winners of the Best Medial Equipment Web Site include:

• 2009 - Extractable for Thermage Doctors
• 2008 - Great Than One for Guardian REAL – Time Glucose Monitor Tutorial
• 2007 - Cynosure and Small Army for Cynosure Corporate Web Site
• 2006 - Guidant.com for Guidant.com
• 2005 - Roche Diagnostics for MyLabOnline

Recent winners of the Best Biotechnology Web Site include:

• 2009 - Amgen Oncology for Pioneering New Frontiers in Tumor Angiogenesis
• 2008 - Avenue A | Razorfish for Gene.com
• 2007 - Euro Life x2 for Prolastin
• 2006 - AxxiemCorp for Cara Therapeutics
• 2005 - Risdall Advertising Agency for Hutchinson Technology
• 2004 - Genzyme Corporation/Stellent for Genzyme Web Initiative
• 2003 - Alken-Murray Corporation for Alken-Murray
• 2002 - Hanley-Wood Integrated Marketing for whybiotech.com

Recent winners of the Best Pharmaceutical Web Site include:

• 2009 - Digitas Health for PulmicortRespules.com
• 2008 - Publicis Modem for RA Advisor Program
• 2007 - Biggs|Gilmore for Perrigo
• 2006 - Studiocom for CVS Medicare Expert
• 2005 - SimStar for BotoxCosmetic.com
• 2004 - Abdi Ibrahim Pharma – MagiClick Digital Solutions for Healthcare Portal – Morning After Pill
• 2003 - Insight Interactive Group for CrohnsResource.com Website
• 2002 - ivpcare, inc for ivpcare, inc website

The 2010 WebAwards are sponsored by the following leading organizations: BGT Partners, Burst Media, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences,  Internet World UK, Search Engine Strategies, Webmaster Radio, and Website Magazine.

About the WebAwards

Now in its 14th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward2010.org.

SOURCE Web Marketing Association

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