Bermuda International Business Association Changes Name to Business Bermuda

HAMILTON, Bermuda, March 4 /PRNewswire/ -- The Bermuda International Business Association announced that it has changed its name to Business Bermuda and, at its Annual General Meeting today, will unveil a new brand to reflect that continued transformation of the organization's role in marketing Bermuda's international business community around the globe and building awareness of the opportunities for Bermudians to participate in international business locally.

"Over the past 40 years, the Bermuda International Business Association has been a driving force in the growth and development of international business in Bermuda," said Cheryl Packwood, CEO of the Bermuda International Business Association and now CEO of Business Bermuda. "With that success has come greater competition from other jurisdictions as well as many more opportunities for Bermuda.  Our name, while indicative of the partnership between the business community and government, no longer fully reflected the important role we play for the jurisdiction. We are delighted that our members have approved the change of our name to Business Bermuda, which will enable us to build on the strong foundation of accomplishments and success to date and more effectively market the jurisdiction, sound regulatory environment, financial stability and innovation to further grow international business."

With the change in name, Business Bermuda will also have a new brand that can be used in all advertising, marketing and collateral material. The brand design, which was developed by ASGK Public Strategies and Aardvark, will have a dramatic new color scheme of blue and green colors as well as a design that reflects Bermuda's growing global aspirations and the traditional tall ships which were the foundation of Bermuda's position as an important trading partner linking Europe, North America, South America and the rest of the world.

"Along with a new name," Cheryl Packwood concluded, "we have evolved the Business Bermuda brand to further enhance our image and more effectively portray Bermuda's position in the global economy, while underscoring our historic role as a vital trading partner and link between the continents around the world."

About Business Bermuda

Business Bermuda is a business organization of Bermuda resident service providers and international businesses which provide quality banking, insurance, reinsurance, legal, accounting, financial, trust, management and e-commerce services and products. Business Bermuda works with the private sector and Government to develop and promote the island as one of the world's foremost centers for international business.

SOURCE BIBA