Believe in Heroes Promotion at Weis Markets Generates $100,000 Donation for Wounded Warrior Project

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Dec 19, 2011, 10:30 ET

BLOOMSBURG, Pa., Dec. 19, 2011 /PRNewswire/ -- Weis Markets today presented $100,000 to Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members.

Dan Koch, Weis Markets' Vice President, Fresh Merchandising and a U.S. Air Force veteran presented the check, at an in-store event in Bloomsburg, PA, to Jeff Combs, a warrior outreach coordinator for Wounded Warrior Project and a former U.S. Marine who was severely wounded while serving in Iraq.

This donation is part of the national Believe in Heroes initiative and is the result of a joint, in-store promotion between Weis Markets and Wounded Warrior Project. In support of this program, Weis customers purchased more than 100,000 Believe in Heroes silicone bracelets in November.

"We are enormously proud of our customers for their support of the Wounded Warrior Project through its Believe in heroes program," said Kurt Schertle, Weis Markets Senior Vice President, Sales and Merchandising. "They're supporting a program that recognizes and assists more than 39,000 members of our nation's armed forces who were wounded in recent military conflicts and hundreds of thousands more who are estimated to be recovering from the invisible wounds of wars including post traumatic syndrome, traumatic brain injury and depression."

"Wounded Warrior Project is grateful to Weis Markets for their support of our nation's wounded veterans," said Jonathan Sullivan, Wounded Warrior Project, EVP, Resource Development. "Their donation will go a long way in helping us fulfill our mission to honor and empower wounded warriors."

Believe in Heroes™ is a Wounded Warrior Project™ initiative that calls on Americans to recognize the enormous sacrifices made by the newest generation of veterans and to honor the service of these individual over a two-month campaign leading up to Veterans Day.

About Wounded Warrior Project^™
The mission of Wounded Warrior Project^™ (WWP) is to honor and empower wounded warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.

About Weis Markets
Founded in 1912, Weis Markets currently operates 161 stores in Pennsylvania, Maryland, New York, New Jersey, and West Virginia. For more information please visit: www.weismarkets.com or go to www.facebook.com/WeisSuperMarket.

Twitter: @WMKSpokesman

SOURCE Weis Markets