Beautiful, Talented Women Spearhead Launch of Lady Hennessy 2010

NEW YORK, March 22 /PRNewswire/ -- Following the success of Lady Hennessy 2009, Hennessy is pleased to kick off this year's brand ambassador campaign with three fresh faces, and one returning Lady Hennessy, who embody the Hennessy brand—sophisticated, sexy, unique and authentic.  Returning Lady Hennessy, and former contestant on "America's Next Top Model," Toccara Jones will be joined by television personality and model Alesha Renee, music artist Teedra Moses and actress Hayley Marie Norman.  

"Lady Hennessy 2010 will connect consumers to Hennessy right in their hometowns – whether they are purchasing it at the local liquor store or having a cocktail out at their city's nightlife hotspot," says Andy Glaser, Senior Vice President Hennessy Business. "The ladies all embody Hennessy values from their creative talents and personal strengths, to their grace and sensuality."

Throughout 2010, Lady Hennessy will run in two phases—the first beginning in March and the second in September. Each Lady Hennessy ambassador will represent a region of the country, appearing at various on and off premise promotions, including military bases, during the year.  This unique partnership between Hennessy and each Lady Hennessy ambassador will be supported with a fully integrated marketing campaign consisting of in-store executions, strong digital presence, PR and media support, including a consumer sweepstakes offering both regional and national prizes.

Toccara Jones

Toccara Jones is not only a former competitor from "America's Next Top Model," but she is also a BET correspondent and television personality.  She first partnered with Hennessy for Lady Hennessy 2009 and recently helped launch Hennessy Black in Los Angeles market by hosting the kick off event.

Alesha Renee

Alesha Renee is a television host and model.  Currently, she is the host of BET's 5ive after winning BET's Fresh Faces competition.  She will also be the face of the Cover Girl "Black is Beautiful" Tour in 2010.

Teedra Moses

Teedra Moses is a singer and songwriter, and released her album "Complex Simplicity" through TVT Records.  She has written for artists such as Raphael Saadiq, Christina Milian and Mary J. Blige.

Hayley Marie Norman

Hayley Marie Norman is an actress, appearing in films Norbit, Hancock, and Fired Up!  She has a recurring role on the Starz drama, Crash, and will appear in a feature film with Forrest Whitaker in 2010.

For more information about Hennessy, go to www.Hennessy.com.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

SOURCE Moet Hennessy USA

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