Bear Naked® To Sponsor U.S. Olympian Hannah Kearney And U.S. Olympic Hopeful Chas Guldemond As They Strive Toward The Sochi 2014 Olympic Winter Games

BATTLE CREEK, Mich., Sept. 26, 2013 /PRNewswire/ -- Bear Naked® announces its official sponsorship of mogul star Hannah Kearney and slopestyle snowboarder Chas Guldemond. Olympic hopefuls Hannah and Chas will represent the brand on their journey to the Sochi 2014 Olympic Winter Games http://www.olympic.org/, including Team USA's Road To Sochi events.

(Logo: http://photos.prnewswire.com/prnh/20130926/CG87020LOGO)

Fueled by Bear Naked granola and cookies, Chas and Hannah are taking their experiences to the next level this winter and inspiring others to do the same. With Chas and Hannah, Bear Naked will challenge snow lovers, powder hounds and adventurers to "One Up" their winter antics by sharing pics and videos online with the #OneUpIt challenge hashtag.

Starting in January, follow Bear Naked on Facebook (Facebook.com/LiveBN), Twitter (@LiveBearNaked) and Instagram (@LiveBearNaked) to learn how to One Up your winter experiences and participate in the #OneUpIt challenge.

Meet Chas Guldemond – Snowboard Slopestyle
Chas earned his place as one of the biggest names in snowboarding when he transformed slopestyle snowboarding and became the first rider to land a 1440 in a slopestyle competition. He recently won gold at the 2013 U.S. Grand Prix.

"I'm stoked to team up with Bear Naked as I work toward my first Olympic Games," said Chas Guldemond, slopestyle snowboarder and 2014 Olympic hopeful. "Bear Naked Fit® Triple Berry Crunch and Bear Naked Peak® Protein granola are my go-to snacks when fueling up for long days on the mountain."

Meet Hannah Kearney – Freestyle (moguls)
Since first putting on skis at the age of two, Hannah has competed in two Olympic Winter Games. At the 2010 Olympic Winter Games, she etched her name in the history books by winning an Olympic gold medal. Hannah fuels up with Bear Naked Peak Protein granola and Bear Naked Maple Pecan granola.

"I eat Bear Naked granola when I need energy—plus I love that the granola has all natural ingredients that I can see," said Hannah Kearney, mogul freestyle skier.

"Chas and Hannah are ideal partners for us," said John King, Bear Naked marketing director. "They know that eating natural ingredients, like those in Bear Naked granola, can fuel their epic winter adventures."

Live Bear Naked
Catch Bear Naked at the Road to Sochi Tour events, which bring together Team USA and its fans. Following the 100 Days Out celebration in New York's Times Square, the Road to Sochi tour will hit the road:

Suggested Tweets

• Click to Tweet: .@ChasGuldemond & @HK_Ski are taking their winter training to the next level as they prep for #Sochi2014! #LiveBearNaked #OneUpIt
• Click to Tweet: .@HK_Ski & @ChasGuldemond are powering up to carve the slopes! How do you fuel your epic winter adventures? #LiveBearNaked

About Bear Naked
Bear Naked offers a full line of granolas, ready to eat cereals and cookies featuring real ingredients you can see and recognize, like flavorful fruit, hearty nuts, nutrient-rich seeds and whole grains. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains and 100% pure and natural ingredients. Today, Bear Naked has evolved into a nationally-recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.BearNaked.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

SOURCE Kellogg Company

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