Bayer Advanced(TM) Unveils a New Web Site Designed for Every Lawn and Garden Enthusiast

RESEARCH TRIANGLE PARK, N.C., April 15 /PRNewswire/ -- Bayer Advanced™, a leader in innovative lawn and garden solutions, has unveiled a new Web site designed to educate, engage and interact with lawn and garden enthusiasts at any level of expertise.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100415/AT86723 )

Whether you're a new homeowner with your first lawn, an urbanite with a patio or an avid gardener that is looking for fresh, new ideas, the new BayerAdvanced.com is one bookmark that every gardener needs to have at their fingertips.

"We're excited to connect with gardeners through our new Web site," said Chris Bremen, Head of Marketing for Bayer Advanced. "BayerAdvanced.com is a fast and easy way to navigate the products and solutions we offer our customers but also a great resource for information regarding all types of gardening activities."

With bolder, stronger graphics and better navigation, BayerAdvanced.com is an easier and faster way to access information. The new site features:

• Learning Center – In one convenient location, you can access articles, videos and interactive guides that serve as a virtual library of gardening information. This section will only continue to grow as new topics and tips are added throughout the year.

• Find a Product – All current Bayer Advanced products are categorized and indexed within this section for easy access. By rolling over a product image, you can instantly see the front label for reference. Once you click through to the product page, all size information, common questions and answers, along with the full, downloadable product label, are available with one click of the mouse. Even rebates are instantly accessible through side tabs.

• Locate a Store – By utilizing Google Maps, all store locations can be found through a ZIP code or city search, down to the street level. You are also given the option to search for large retailers or smaller, locally owned retailers, depending on your preference.

In the upcoming year, new platforms and updates will constantly be added to the site including an enhanced, geo-targeted program for those who register on the site as well as new videos and mobile functionality.

"BayerAdvanced.com will grow from this point forward," said Bremen. "We will be utilizing analytical tools to continue to understand what exactly gardeners are looking for and we will be able to tailor the content and usage of the site to cater to those needs. You can expect more great things to come from here on out."

About Bayer Advanced™

Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases.

Always read and follow label directions before using Bayer Advanced products. Bayer®, the Bayer Cross®, and Bayer Advanced™ are trademarks of Bayer. Visit www.bayeradvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.

Bayer Advanced is a business group of Bayer CropScience LP, the U.S. affiliate of Bayer CropScience AG. Bayer Advanced, Bayer CropScience LP, and Bayer CropScience AG are part of the Bayer AG family, a FORTUNE Global 500 company.

About Bayer CropScience

Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world's leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and plant biotechnology. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global work force of more than 18,000 and is represented in more than 120 countries. Visit www.bayercropscience.com for more details.

SOURCE Bayer Advanced

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