Basis Announces Most Advanced Sleep Analytics Among Health Trackers and New 2014 Carbon Steel Edition

LAS VEGAS, Jan. 3, 2014 /PRNewswire/ -- CES – (South Hall 2, Booth #26709) -- BASIS Science, Inc. (www.mybasis.com) the company behind Basis, the world's most advanced health tracker, today unveiled Advanced Sleep Analysis, the most in-depth sleep analytics among health tracking devices, as well as their new Basis 2014 Carbon Steel Edition band. Advanced Sleep Analysis will be available on January 21 with the release of version 2.0 of the Basis app for iOS, Android and Web.

Leveraging the Body IQ™ technology, Basis' multi-sensor approach enables Advanced Sleep Analysis to accurately identify users' sleep phases - REM Sleep, Deep Sleep and Light Sleep - as well as Toss-and-Turn, Interruptions and Duration. Basis also provides personalized sleep analysis with daily and average sleep scores so users can track their progress over time. All of this information is displayed in their web and mobile dashboards, along with activity tracking and physiological metrics like continuous heart rate to track stress, to provide users with the most comprehensive picture of their health.

"Proper sleep is just as important as exercise and good nutrition for a healthy lifestyle," said Jef Holove, CEO, Basis. "With Advanced Sleep Analysis, we are striving to provide users with the most comprehensive sleep metrics that can empower real habit change and improve overall health. No other tracker is able to provide this level of insight."

The Basis Science team partnered with researchers at the University of California, San Francisco (UCSF), San Francisco Veterans Affairs Medical Center (SFVAMC) and the Northern California Institute of Research and Education (NCIRE) in the testing and validation of Advanced Sleep Analysis.  Basis was benchmarked against the leading consumer devices as well as medical grade devices to provide the most comprehensive picture of your sleep among health trackers. Some of the features include:

• REM Sleep, Deep Sleep and Light Sleep Tracking – Among health trackers, only Basis captures these 3 critical sleep phases for mental and physical health. Basis charts each phase over the course of a sleep cycle and provides a breakdown of whether users achieve the proper ratio of each phase nightly.
• Personal Sleep Score – This proprietary metric provides insight into overall sleep quality. Users can compare daily scores to an ongoing average to track progress. Basis' healthy habits, such as Consistent Bedtime, provide small actions to improve sleep habits over time.
• Automatic Sleep Capturing - Leveraging its Body IQ™ technology, Basis automatically captures all of these sleep phases. No need to push buttons or change modes like the other trackers on the market.

The new 2014 Carbon Steel Edition is the culmination of hundreds of improvements over the last year based on user feedback, real-life testing and incorporating the latest technology. It features a new look, fit and feel with polished chrome details and stretchable, silicone black straps that allow for improved flexibility and breathability for all-day wear.  The Carbon Steel Edition is available currently for $199 on the Basis website, will soon be available on Amazon, and will be for sale at top Best Buy stores starting February 2.

The 2013 Basis B1 band is still available for purchase, priced at $179, at the Basis store and on Amazon. Basis B1 users will also have access to Advanced Sleep Analysis upon its release. The ability to upgrade the B1 band demonstrates Basis' unique ability to provide new features without requiring new hardware purchases.  For more information about the Basis band, accessories, its free web, iOS and Android apps and for the latest product updates, please visit: www.mybasis.com.

About Basis

Basis helps people get fit, sleep better, and stress less with the most advanced health tracker in the world. The wrist-based health tracker and mobile dashboard help people easily incorporate healthy habits into their daily routine. Basis leverages four types of advanced sensors in its lightweight, customizable design to calculate steps taken, calories burned and sleep quality, as well as physiological metrics like heart rate. The Body IQ™  technology automatically captures activities like walking, running and biking as well as sleep. Advanced Sleep Analysis provides the most in-depth sleep analysis. Basis Science, Inc. is backed by Mayfield Fund, Norwest Venture Partners and Doll Capital Management.

Video with caption: "Basis Announces Most Advanced Sleep Analytics Among Health Trackers and New 2014 Carbon Steel Edition." Video available at: http://www.youtube.com/watch?v=G1s-z20sM2c

Image with caption: "Basis Announces Most Advanced Sleep Analytics Among Health Trackers and New 2014 Carbon Steel Edition." Image available at: http://photos.prnewswire.com/prnh/20140103/MM39880

SOURCE BASIS Science, Inc.

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