Ballard Designs Teams with Designer Suzanne Kasler on Four New Collections for 2010

ATLANTA, March 4 /PRNewswire/ -- Ballard Designs, one of America's premier sources of European-inspired home furnishings and accessories, has partnered with noted interior designer, Suzanne Kasler, to create four uniquely themed collections to be sold exclusively through the Atlanta-based company's catalog, website, and full-price retail stores.

The collaboration with an independent designer to produce exclusive signature pieces is the first in Ballard's 26-year history. Kasler's first product line will debut in the August 2010 catalog with one to two new product launches to follow each year.

Kasler, who has produced successful collections for other upscale home fashions manufacturers, including Hickory Chair, Safavieh and Visual Comfort lighting, feels that she brings a unique perspective to the Ballard partnership:

"Ballard Designs shares my aesthetic and love of all things Continental and they aim to show people how to live better, more comfortably, and more beautifully," Kasler said. "My collection is designed to set a tone and create a mood; the pieces are stylish, personal, and timeless—our customers can use them express their own personality and create a lifestyle."

To introduce her decorating aesthetic to customers, the company has invited Kasler to style 10 spreads for their March 2010 issue using all Ballard products. According to Ballad Designs president, Ryan McKelvey, the creative partnership is already proving a success:

"Suzanne is known for her skill at blending antiques, contemporary pieces and custom designs to create a collected look," explains McKelvey. "The timeless quality and comfortable sophistication of her interiors are a perfect fit for the Ballard Designs brand."

Kasler's new book, "Suzanne Kasler: Inspired Interiors" will be featured in the Ballard Designs catalog starting March 2010.

About Suzanne Kasler

Suzanne Kasler, graduate of the University of Cincinnati and Harvard's Program for Continuing Professional Education, has been designing unforgettable interiors for commercial and residential clients for more than 20 years. After establishing a successful commercial design firm in Indianapolis, Suzanne relocated to Atlanta with her husband, where she opened her main office in 1991.

House Beautiful magazine named Suzanne one of the top 100 designers for 2005 and one of the top 125 designers for 2004. She was named one of House & Garden's "50 Tastemakers of 2006." Suzanne has been recognized as Southeast Designer of the Year and commissioned to design the Southern Accents Showcase Show House. Her work as been featured in Architectural Digest, Elle Décor, House & Garden, House Beautiful, Veranda, Southern Accents, and Traditional Home.

About Ballard Designs

Ballard Designs is one of the premier mail order and online sources for European-inspired home furnishings and accents. A full-color catalog is published monthly, and nearly 30 million are circulated around the country each year. Ballard Designs was founded in 1982 by Helen Ballard Weeks. The brand offers a unique combination of exclusive products, trusted design expertise and competitively priced, classically inspired home furnishings.  In 1997, Ballard Designs joined forces with Cornerstone Brands, one of the largest direct marketing companies in the United States. In 2008, Ballard Designs became part of HSN, Inc. under the Cornerstone Brands umbrella. Ballard Designs' corporate headquarters are located in Atlanta, GA.

http://www.ballarddesigns.com

SOURCE Ballard Designs