BACARDI® Introduces Exclusive Rum Blend to the United States

CORAL GABLES, Fla., Oct. 13 /PRNewswire/ -- BACARDI announced today plans to release its exclusive BACARDI Reserva Limitada rum in the United States, on sale this fall at select retailers of fine spirits and wines.  Until now, this rare reserve was available in scarce quantities in Puerto Rico, the Bahamas, the Cayman Islands and Aruba.  Referred to as the "Founder's Blend," BACARDI Reserva Limitada was originally created by the BACARDI Maestro de Ron (Rum Master) as a personal blend for the Bacardi family in honor of BACARDI founder Don Facundo Bacardi Masso.  It was first released to the public in 2003 to celebrate the inauguration of the BACARDI Visitors Centre at the BACARDI distillery in Catano, Puerto Rico.

(Photo: http://photos.prnewswire.com/prnh/20101013/LA81198)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101013/LA81198)

Individually bottled, numbered and sealed by hand with a cork finish, BACARDI Reserva Limitada consists of the finest BACARDI rums rested in lightly-charred American white oak barrels between 10 and 16 years.  Each barrel is hand selected for its durability and is periodically inspected to ensure it imparts exceptionally developed flavors to the spirit.  The result is a remarkable, deep golden-hued rum with dark reddish undertones and a character symbolized by exquisite aromas of vanilla, oak and dried fruits that possesses a rich, smooth taste and velvety finish.

The conception of BACARDI Reserva Limitada was the result of good fortune when BACARDI Maestro de Ron Luis Planas was drawn to place a few choice barrels of rum aside to age.  

"It was almost as if Don Facundo himself was telling me, 'Luis, keep aside some of those barrels because from there something good will come,'" said Planas. "I began to blend the resulting liquids and the end product was something only a house pioneering in rum could develop.  That is what we now proudly bring to the United States."

According to Joaquin Bacardi III, Bacardi family member and head of the company's business operations in Puerto Rico where BACARDI Reserva Limitada was conceived and is produced, "BACARDI Reserva Limitada was created to commemorate the patriarch of our family.  Until now, to get a bottle, U.S. rum lovers had to travel to our distillery in Puerto Rico or one of just three other Caribbean islands.  It's fulfilling we can now bring this truly exceptional spirit to rum connoisseurs in the United States."

Initially, just 1,000 cases (six 750ml bottles per case) of BACARDI Reserva Limitada will be available in the United States, with additional quantities expected to be released to the U.S. in the future, based on availability.  BACARDI Reserva Limitada will be sold in select bars, restaurants and fine wine and spirits retail outlets throughout the United States with a suggested retail price of $110.00.

BACARDI Reserva Limitada has received global recognition and awards, including:

About BACARDI Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world's favorite premium rum brand and the most awarded premium rum in the world. Today, BACARDI Rum is produced in Puerto Rico following the production legacy set forth by Don Facundo – crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.  For more information visit: www.Bacardi.com    

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import and distribution arm of one of the world's leading spirits and wine producers. The company boasts a portfolio  of some of the most recognized and top-selling spirits brands in the  United  States  including  BACARDI®   rum,  the  world's  favorite and best-selling  premium  rum,  as  well as the world's most awarded rum; GREY GOOSE®  vodka,  the  world-leader  in super-premium vodka; DEWAR'S® Blended Scotch  Whisky,  the number-one selling blended Scotch whisky in the United States;  BOMBAY  SAPPHIRE®  gin,  the  top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI®  vermouth,  the  world-leader  in  vermouth; and other leading and emerging brands.  For more information, visit www.BacardiUSA.com.

SOURCE Bacardi U.S.A., Inc.

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