Azure Sees Dramatic Increase in Contracts After Hiring The Bracha Group as Exclusive Sales and Marketing Agent

NEW YORK, May 6 /PRNewswire/ -- Azure, a new 34-story luxury residential building located on 333 East 91st Street on Manhattan's Upper East Side, has seen a dramatic increase in contracts—19 in the last month alone—as a result of the sales and marketing force at Prudential Douglas Elliman's Bracha Group. The Bracha Group, one of the top producing real estate brokerage groups in the country, is managing all sales and marketing efforts for Azure, which is slated for summer occupancy. 

"I am proud to be representing this high quality development," says Ilan Bracha, Managing Director at Prudential Douglas Elliman and founder of The Bracha Group. "Not only are the construction and finishes at Azure a notch above other new residential buildings on the Upper East Side, but the cost per square foot is 20 percent less than area competitors, making it a unique offering for the premier location."

Azure is comprised of 128 residences, offering studios and 1-bedroom units located at the base of the building and 2, 3 and 4-bedroom units located in the tower. Floor plans range in size from 600 square-feet for studios to over 3,000 square-feet for terraced residences and two penthouses. A sleek window-wall construction and floor-to-ceiling windows in every home allow residents amazing panoramic views of the East River, Triboro Bridge, the Hell Gate Bridge, the George Washington Bridge, and the Queensboro Bridge.

Azure offers over 6,300 square-feet of amenity space, including a children's playroom, game room, lounge, private dining facility and catering kitchen, fitness center, and rooftop terraces.  The building features 24-hour concierge, valet service, free bicycle storage, storage units, and is pet-friendly. Each residence comes complete with Bosch and Viking kitchen appliances, Brazilian Afromosia flooring, Bosch washer and dryer, imported European kitchen cabinets and Caesar stone countertop finishes.  Azure's lobby features soaring double-height ceilings, marble floors, walnut paneling and a fireplace.  Weil Art Studios custom designed two glass art pieces, which are a focal point of the lobby, depicting "Poet's Walk" in Central Park. 

Azure features an advantageous and convenient location while maintaining the intimate neighborhood feel, in close proximity to the entrance of the future Second Avenue subway line, and a stone's throw from the idyllic Carl Schurz Park, Asphalt Green, boutiques and museums, Eli's Vinegar Factory, 92nd Street Y, and some of the City's most elite schools.

"We are very excited to be working exclusively with Bracha's team, as we feel their impressive track record will prove invaluable to Azure's success. This is evidenced by the dramatic achievement of generating 19 contracts in the last month alone," says Douglas Maclaury of the Mattone Group, the Queens-based development and construction company who is co-managing the project with The DeMatteis Organizations.

For more information regarding the Azure development, visit www.azureny.com.

About the Owner/Developer

Azure is a joint venture between The Mattone Group and The DeMatteis Organizations.

The Mattone Group is a Queens-based development and construction company headed by Mr. Joseph M. Mattone Sr., responsible for notable properties such as Roosevelt Raceway, a $100,000,000 power retail center, the $28,000,000 Pathmark shopping center in South East Queens and the $80,000,000 Jamaica Center.  Mr. Mattone owns and manages over 30 properties totaling over 2,000,000 square feet.

The DeMatteis Organizations is a family-owned group of companies with a 90-year track record in the real estate industry.  Led by brothers Richard and Scott DeMatteis, DeMatteis has participated in a wide variety of large-scale projects and its diverse capabilities include development, property management, general contracting, construction management, interior construction and renovation. From luxury high-rise apartments and multifamily housing to many of our area's most advanced office developments (Met Life Center at Bridgewater) and civic projects (Frank Sinatra High School for the Performing Arts and United States Mission to the United Nations), DeMatteis has also developed a number of signature international projects.

About The Bracha Group

The Bracha Group has been one of the top producers at Prudential Douglas Elliman for the past five years. The Wall Street Journal, lore Magazine and REAL Trends all named them one of the top 50 real estate teams in the country by sales volume. In 2009, Bracha Group was honored with company wide accolades: #1 Team in sales exclusives, #1 Team in gross commissions, and #3 Team in transactions. The Bracha team provides the full scope of residential brokerage and marketing services offering personal attention and customized sales plans for its clients.

SOURCE The Mattone Group; The DeMatteis Organizations