Azteca America Spot TV Sales Signs Mcgraw-Hill Stations for National Representation in Denver, Colorado Springs, San Diego and Bakersfield

USA - English

• USA - English
• USA - English

NEW YORK, Feb. 22 /PRNewswire/ -- Azteca America Spot TV Sales, the in- house rep firm of Azteca America Network, announced today the signing of McGraw-Hill stations in the Denver, Colorado Springs, San Diego and Bakersfield DMA's.

The stations covered under the agreement include three full power Azteca America stations, including Azteca America Colorado KZCO, 7.27 digital, Azteca America Kern County KZKC, 42.2 digital, and Azteca America San Diego AZSD, 10.15 digital.

"We're excited about adding the McGraw-Hill stations to our service," said Bob Turner, President of Sales for Azteca America Network and Azteca America Spot TV Sales. "We said last year that our plan was to represent the entire Azteca America affiliate group, and we're at 97% of the goal. The McGraw Hill stations join existing Azteca America O&Os and the UVM station group to create a comprehensive representation of the Azteca America lineup."

Azteca America Spot TV Sales has sales offices in New York, Miami, Chicago, San Antonio, Dallas and Los Angeles, allowing for full client service from coast to coast.

"Partnering with Azteca America Spot TV Sales will provide best-in-class advertising solutions for our customers in our high-growth Azteca markets," said Darrell Brown, President, McGraw-Hill Broadcasting. "Over the past few years we've connected with local Hispanic viewers by leveraging the news, promotion, and community outreach resources of McGraw-Hill's ABC stations to create strong local brands and quality program services."

Throughout 2009 McGraw-Hill upgraded its Azteca signals to full power distribution in Denver, San Diego and Bakersfield to reach more viewers. The resulting distribution gains have been an important factor in increasing viewership in these areas.

For more information about network, national spot and local sales, contact:

    Azteca America Sales Contact:
    Bob Turner, President of Sales
    212-896-8116
    [email protected]

    McGraw Hill Spanish Media Contact:
    Natalie Quaratino, Director of Spanish Media Products
    303-832-0265
    [email protected]

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. As the fastest-growing Spanish-language network, Azteca America operates in 69 markets nationwide. Azteca America can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

About McGraw-Hill Companies

The McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, Business Week and J.D. Power and Associates. The McGraw-Hill Companies owns Spanish-language television stations in Bakersfield, CA; San Diego, CA; Denver, CO and Colorado Springs, CO that are affiliated with Azteca America.

    Press Contact:
    Daniel McCosh
    011-5255-1720-0059
    [email protected]

SOURCE Azteca America Network, Azteca America Spot TV Sales, McGraw-Hill Broadcasting

SOURCE Azteca America Network, Azteca America Spot TV Sales, McGraw-Hill Broadcasting