Auto Insurance Company Gives Back By Offering Free Book Bags For Back-to-School

NASHVILLE, Tenn., July 1, 2013 /PRNewswire/ -- Direct Auto Insurance is giving back and helping local families get ready for the upcoming school year with their 2^nd Annual Book Bag Giveaway.

This summer, parents who stop by their local Direct location during event dates can receive a free book bag* filled with supplies. All neighborhood Direct locations will be hosting a "Back to School Bash" featuring free food, drinks, games and even more giveaways. Guests also can spin a prize wheel to win great gifts and sign up for a chance to win a Kindle Fire HD 8.9". Contact your local office for complete official rules, including entry instructions. No purchase necessary. Must be 18 or older. Ends: 8/31/13. Local office locations and event dates posted at Directgeneral.com.   

"Direct is pleased to give free book bags to children in our local communities," said John Mullen, president and CEO of Direct General Insurance. "With back-to-school shopping costs continuously increasing, we are thrilled to help getting ready for the new school year easier for families."   

Direct's employees live and work in the neighborhoods it serves, making community involvement a core value. The average family with children in grades K-12 said they planned to spend $688.62 on back-to-school needs last year, up from $603.63 from the prior year, according to the National Retail Federation's 2012 back-to-school spending survey. Direct wants to help ease that extra cost for families in its communities and make getting ready for the school year simpler. And for over 20 years, the company has made a commitment to do things differently – to "Do Right by You."

Beyond community giving, Direct knows that insurance is important to everyone, and wants to make it as easy and affordable as possible. Direct makes getting coverage more convenient by offering service by phone, in-store or online. For more information about Direct, or your neighborhood Back to School Bash and book bag giveaway, call your local store or visit Directgeneral.com.

About Direct General
Direct General Corporation is an insurance holding company and, through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans. Direct is headquartered in Nashville, Tenn. and has more than 400 local offices in 13 states throughout the Southeast, with annual revenues of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and via the Internet.

*Limit one free book bag per household, while supplies last. No purchase necessary.

SOURCE Direct General Corporation

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